SOLUTION:We’re asked:
Which question would be most useful in
evaluating the claim that adding caffeine will be efficacious in relieving headaches among Herbed Wellness customers?
The company’s reasoning:
A study: 58% of headache sufferers got complete relief from a typical coffee dose of caffeine.Therefore, even though most of their customers avoid coffee, adding caffeine will still be effective and cost-effective.The key Assumption here:The customers of Herbed Wellness will respond to caffeine in the same way as the study participants.Options:A.“Is the headache relief provided by caffeine as long-lasting as that provided by over-the-counter drugs such as aspirin?”
Incorrect, This tells us about duration of relief, but not whether it will work on these customers.
B. “What percentage of the study participants were regular coffee drinkers who suffer from caffeine-withdrawal headaches?”Correct. If many participants were regular coffee drinkers, their headaches might be caffeine-withdrawal headaches. Caffeine would naturally relieve those, but Herbed Wellness customers avoid coffee, so they might not benefit as much. And if less participants in study were regular coffee drinkers and caffeine was still effective then for Herbed Wellness customers it will also be effective.
This question directly challenges whether the study results apply to the company’s customers. Highly useful for evaluating efficacy among Herbed Wellness customers.
C. “Is caffeine less expensive per dose than the individual herbs used in the headache formulation?”
Incorrect, That addresses cost-effectiveness, not efficacy.
D. “Does synthetic caffeine qualify as a natural substance?”
Incorrect, Irrelevant, Not answering whether it will relieve headaches or not?
E. “What percentage of Herbed Wellness customers will shun the new headache remedy if it contains caffeine?”
Incorrect, That’s about market acceptance, not efficacy.