Bunuel
PulsePoint Gym recently upgraded the equipment in the basic-members area so that it now matches many of the features previously available only in the elite zone. This makes the basic membership far more attractive and risks reducing upgrades to elite memberships. To prevent that, PulsePoint plans to restrict basic members from using the new equipment during the most convenient time slots, even though the facility has enough capacity to allow it.
Which of the following is an assumption on which the plan depends?
(A) Elite memberships are currently too expensive for most basic members.
(B) Most basic members prefer to work out during inconvenient time slots anyway.
(C) Basic members will not respond to the restrictions by switching to another gym.
(D) Restricting access during convenient time slots will give basic members enough reason to upgrade.
(E) Other gyms in the area do not offer comparable equipment.
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Deconstructing the Argument Goal: Prevent the decline of upgrades to "elite" memberships (since the basic zone now has better equipment).
Plan: Restrict basic members from using the new equipment during the most convenient time slots.
Underlying Logic: The gym assumes that by making the basic membership inconvenient, members will be forced to upgrade to elite to get access during good times.
Identify the Assumption The plan relies on a specific reaction from the customers: faced with the restriction, they will choose to
upgrade.
The plan fails if there is a third option:
leaving the gym completely.
If basic members get annoyed by the restrictions and simply switch to a competitor, PulsePoint loses revenue instead of gaining upgrades.
Therefore, the plan assumes this "churn" (switching gyms) will not happen.
Analyze the Options (A) Elite memberships are currently too expensive for most basic members. If this were true, the plan would likely fail because members
couldn't upgrade even if they wanted to. The plan assumes the opposite (that they can afford it).
(B) Most basic members prefer to work out during inconvenient time slots anyway. If this were true, the restriction would have no impact. The plan assumes members
do want to work out during convenient times (otherwise, where is the pressure to upgrade?).
(C) Basic members will not respond to the restrictions by switching to another gym. CORRECT. This is a classic "Defender Assumption."
Negation Test: If basic members
WILL respond by switching to another gym, then the plan destroys the customer base rather than increasing elite memberships. The plan collapses. Thus, the argument requires this to be true.
(D) Restricting access during convenient time slots will give basic members enough reason to upgrade. This is close, but it's more of a prediction of success rather than a fundamental necessary condition regarding external threats (like competition). Option (C) is stronger because it eliminates the worst-case scenario (losing the customer entirely).
(E) Other gyms in the area do not offer comparable equipment. Even if other gyms have worse equipment, members might still leave out of principle or frustration. While this helps the plan, (C) is the direct assumption about member behavior required for the plan to hold together.
Answer: C