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nink
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AlexMBAApply
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I think from bschool Dean's perspective, they have to do something because they feel responsible for current students and all future students.

For example, when Donald Trump's reality show was a hit in the first season, many bschools incorporated similar hands on challenges and etc from the show "The Apprentice."

When the hedge funds were the hot post MBA jobs, many bschools incorporated hedge fund related courses into their second year curriculum.

When Enron and Tyco debacle unfolded, many bschools emphasized ethics into their curriculum.

When Stanford and Yale changed their curriculum few years ago, they were concerned about the effectiveness of typical bschool curriculum. They wanted to offer unique education to students, but at the same time - they wanted to shape them the "right" way in order to allow them to think before taking action.

Now with the current Wall St debacle, all the bschools are emphasizing risk management in their curriculum.

At the same time bschools are responding to current needs of bschool students (and their preparation for the future), they are also thinking about their own PR by offering these new courses in order to prevent further criticism from the public that bschools are not educating their studentds properly.
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As you (unwittingly or deliberately) pointed out, b-schools are usually one step BEHIND the curve. :-)