In the past year the National Broadcasting Network (NBN) has

Question

In the past year the National Broadcasting Network (NBN) has
lost nearly 30 percent of its advertising revenue. Most of the
advertisers who ended their association with NBN did so in the
month following the networks broadcast of a controversial
political program. Industry analysts believe that the controversial
program led to NBNs loss of so much revenue.
Each of the following, if true, provides additional support for
the analystsbelief EXCEPT:
(A) Many of the advertisers that left NBN have strong political
positions and prefer not to nancially support those who
disagree with them.
(B) Another network that broadcast the controversial program
experienced a similar drop in advertising revenue.
(C) Most of the drop in advertising revenue resulted from
advertisers cutting down their number of advertisements,
not ceasing to advertise completely.
(D) Many of the advertisers who left NBN also advertise on
competing networks, and these other networks did not
experience drops in advertising revenue when NBN did.
(E) The month following the broadcast of the controversial
program is typically one in which networks experience
an increase in advertising revenue.

(confused between C and E. thx for ur views)

Economist · Answer

IMO C.

not E because if the month following the broadcast is a good time for revenue generation then the drop in revenue for NBN certainly suggests that there was something seriously wrong with NBN. This is nothing but the broadcast of that program and so analysts can safely say that the drop is due to the program. E strengthens the analysts' conclusion.

flyinhair · Answer

um~ I think I got what u mean
the E represents that the revenue falling month was supposed to be a good time to earn money,
but things go oppositely.
Thus, there must be some reasons, and analysts' could be one of them.

it's a support, right?

Thx a lot~

OA is E

but OA's explanation for the reason not to chose E is cryptic.

Economist · Answer

Something contradicting...OA is E or C?

If OA is C then I was right.
If OA is E then I was wrong.

sudeep · Answer

Definitely C.
Can't be E.

verbalfight · Answer

initial reaction was C..but.. :roll:

question is which one does not provide additional support for the analysts' belief. E, says that the revenue increased in the following month , which creates a doubt if the program aired the previous month was the reason for the year's fall in revenue, in fact it suggests that there must be some other reason(later or earlier) for the year's fall in revenue. Also, i think C says that although advertisers reduce advertising, they do not cease to advertise, which parallels the premise that talks about advertisers who have left. C is unclear. Hence E, is this reasoning right.. :?:

sudeep · Answer

E is saying that typically the following month is good for network revenue, i.e., they got good increase in revenue in this month in the past.
==> It is already mentioned that there was a 30% loss in that month.
So, E is supporting the belief that revenue was decreased even when in general the revenue was expected to increase.

verbalfight · Answer

oops..missed typically. thanks for the correction :thanks

flyinhair · Answer

Sorry, guys
I typed the wrong OA
OA is C

lack of sleep, a bit short of brain

VerbalBot · Answer

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In the past year the National Broadcasting Network (NBN) has

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