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# Events & Promotions

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# In the past year the National Broadcasting Network (NBN) has

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Intern
Joined: 23 Jul 2009
Posts: 22

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25 Jul 2009, 09:00
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In the past year the National Broadcasting Network (NBN) has
lost nearly 30 percent of its advertising revenue. Most of the
advertisers who ended their association with NBN did so in the
month following the networks broadcast of a controversial
political program. Industry analysts believe that the controversial
program led to NBNs loss of so much revenue.
Each of the following, if true, provides additional support for
the analystsbelief EXCEPT:
(A) Many of the advertisers that left NBN have strong political
positions and prefer not to nancially support those who
disagree with them.
(B) Another network that broadcast the controversial program
experienced a similar drop in advertising revenue.
(C) Most of the drop in advertising revenue resulted from
competing networks, and these other networks did not
experience drops in advertising revenue when NBN did.
(E) The month following the broadcast of the controversial
program is typically one in which networks experience

(confused between C and E. thx for ur views)

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Director
Joined: 01 Apr 2008
Posts: 875

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Name: Ronak Amin
Schools: IIM Lucknow (IPMX) - Class of 2014

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25 Jul 2009, 09:51
flyinhair wrote:
In the past year the National Broadcasting Network (NBN) has
lost nearly 30 percent of its advertising revenue. Most of the
advertisers who ended their association with NBN did so in the
month following the networks broadcast of a controversial
political program. Industry analysts believe that the controversial
program led to NBNs loss of so much revenue.
Each of the following, if true, provides additional support for
the analystsbelief EXCEPT:
(A) Many of the advertisers that left NBN have strong political
positions and prefer not to nancially support those who
disagree with them.
(B) Another network that broadcast the controversial program
experienced a similar drop in advertising revenue.
(C) Most of the drop in advertising revenue resulted from
competing networks, and these other networks did not
experience drops in advertising revenue when NBN did.
(E) The month following the broadcast of the controversial
program is typically one in which networks experience

(confused between C and E. thx for ur views)

IMO C.

not E because if the month following the broadcast is a good time for revenue generation then the drop in revenue for NBN certainly suggests that there was something seriously wrong with NBN. This is nothing but the broadcast of that program and so analysts can safely say that the drop is due to the program. E strengthens the analysts' conclusion.

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Intern
Joined: 23 Jul 2009
Posts: 22

Kudos [?]: 74 [0], given: 5

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25 Jul 2009, 10:07
um~ I think I got what u mean
the E represents that the revenue falling month was supposed to be a good time to earn money,
but things go oppositely.
Thus, there must be some reasons, and analysts' could be one of them.

it's a support, right?

Thx a lot~

OA is E

but OA's explanation for the reason not to chose E is cryptic.

Kudos [?]: 74 [0], given: 5

Director
Joined: 01 Apr 2008
Posts: 875

Kudos [?]: 843 [0], given: 18

Name: Ronak Amin
Schools: IIM Lucknow (IPMX) - Class of 2014

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25 Jul 2009, 12:29
flyinhair wrote:
um~ I think I got what u mean
the E represents that the revenue falling month was supposed to be a good time to earn money,
but things go oppositely.
Thus, there must be some reasons, and analysts' could be one of them.

it's a support, right?

Thx a lot~

OA is E

but OA's explanation for the reason not to chose E is cryptic.

Something contradicting...OA is E or C?

If OA is C then I was right.
If OA is E then I was wrong.

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Director
Joined: 05 Jun 2009
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WE 1: 7years (Financial Services - Consultant, BA)

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25 Jul 2009, 12:45
Definitely C.
Can't be E.
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Manager
Joined: 12 Jul 2009
Posts: 55

Kudos [?]: 10 [0], given: 9

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25 Jul 2009, 12:54
initial reaction was C..but..

question is which one does not provide additional support for the analysts' belief.

E, says that the revenue increased in the following month, which creates a doubt if the program aired the previous month was the reason for the year's fall in revenue, in fact it suggests that there must be some other reason(later or earlier) for the year's fall in revenue.

Also, i think C says that although advertisers reduce advertising, they do not cease to advertise, which parallels the premise that talks about advertisers who have left. C is unclear.

Hence E, is this reasoning right..

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Director
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25 Jul 2009, 13:06
natzmyid wrote:
initial reaction was C..but..

question is which one does not provide additional support for the analysts' belief.

E, says that the revenue increased in the following month, which creates a doubt if the program aired the previous month was the reason for the year's fall in revenue, in fact it suggests that there must be some other reason(later or earlier) for the year's fall in revenue.

Also, i think C says that although advertisers reduce advertising, they do not cease to advertise, which parallels the premise that talks about advertisers who have left. C is unclear.

Hence E, is this reasoning right..

E is saying that typically the following month is good for network revenue, i.e., they got good increase in revenue in this month in the past.
==> It is already mentioned that there was a 30% loss in that month.
So, E is supporting the belief that revenue was decreased even when in general the revenue was expected to increase.
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Last edited by sudeep on 25 Jul 2009, 13:45, edited 1 time in total.

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Manager
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25 Jul 2009, 13:29
oops..missed typically.

thanks for the correction

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Intern
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25 Jul 2009, 20:21
Sorry, guys
I typed the wrong OA
OA is C

lack of sleep, a bit short of brain

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