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In the past year the National Broadcasting Network (NBN) has lost nearly 30 percent of its advertising revenue. Most of the advertisers who ended their association with NBN did so in the month following the networks broadcast of a controversial political program. Industry analysts believe that the controversial program led to NBNs loss of so much revenue. Each of the following, if true, provides additional support for the analystsbelief EXCEPT: (A) Many of the advertisers that left NBN have strong political positions and prefer not to nancially support those who disagree with them. (B) Another network that broadcast the controversial program experienced a similar drop in advertising revenue. (C) Most of the drop in advertising revenue resulted from advertisers cutting down their number of advertisements, not ceasing to advertise completely. (D) Many of the advertisers who left NBN also advertise on competing networks, and these other networks did not experience drops in advertising revenue when NBN did. (E) The month following the broadcast of the controversial program is typically one in which networks experience an increase in advertising revenue.
(confused between C and E. thx for ur views)
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In the past year the National Broadcasting Network (NBN) has lost nearly 30 percent of its advertising revenue. Most of the advertisers who ended their association with NBN did so in the month following the networks broadcast of a controversial political program. Industry analysts believe that the controversial program led to NBNs loss of so much revenue. Each of the following, if true, provides additional support for the analystsbelief EXCEPT: (A) Many of the advertisers that left NBN have strong political positions and prefer not to nancially support those who disagree with them. (B) Another network that broadcast the controversial program experienced a similar drop in advertising revenue. (C) Most of the drop in advertising revenue resulted from advertisers cutting down their number of advertisements, not ceasing to advertise completely. (D) Many of the advertisers who left NBN also advertise on competing networks, and these other networks did not experience drops in advertising revenue when NBN did. (E) The month following the broadcast of the controversial program is typically one in which networks experience an increase in advertising revenue.
(confused between C and E. thx for ur views)
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IMO C.
not E because if the month following the broadcast is a good time for revenue generation then the drop in revenue for NBN certainly suggests that there was something seriously wrong with NBN. This is nothing but the broadcast of that program and so analysts can safely say that the drop is due to the program. E strengthens the analysts' conclusion.
um~ I think I got what u mean the E represents that the revenue falling month was supposed to be a good time to earn money, but things go oppositely. Thus, there must be some reasons, and analysts' could be one of them.
it's a support, right?
Thx a lot~
OA is E
but OA's explanation for the reason not to chose E is cryptic.
um~ I think I got what u mean the E represents that the revenue falling month was supposed to be a good time to earn money, but things go oppositely. Thus, there must be some reasons, and analysts' could be one of them.
it's a support, right?
Thx a lot~
OA is E
but OA's explanation for the reason not to chose E is cryptic.
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Something contradicting...OA is E or C?
If OA is C then I was right. If OA is E then I was wrong.
question is which one does not provide additional support for the analysts' belief.
E, says that the revenue increased in the following month, which creates a doubt if the program aired the previous month was the reason for the year's fall in revenue, in fact it suggests that there must be some other reason(later or earlier) for the year's fall in revenue.
Also, i think C says that although advertisers reduce advertising, they do not cease to advertise, which parallels the premise that talks about advertisers who have left. C is unclear.
Originally posted by sudeep on 25 Jul 2009, 13:06.
Last edited by sudeep on 25 Jul 2009, 13:45, edited 1 time in total.
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natzmyid
initial reaction was C..but..
question is which one does not provide additional support for the analysts' belief.
E, says that the revenue increased in the following month, which creates a doubt if the program aired the previous month was the reason for the year's fall in revenue, in fact it suggests that there must be some other reason(later or earlier) for the year's fall in revenue.
Also, i think C says that although advertisers reduce advertising, they do not cease to advertise, which parallels the premise that talks about advertisers who have left. C is unclear.
Hence E, is this reasoning right..
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E is saying that typically the following month is good for network revenue, i.e., they got good increase in revenue in this month in the past. ==> It is already mentioned that there was a 30% loss in that month. So, E is supporting the belief that revenue was decreased even when in general the revenue was expected to increase.
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Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).
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