zanaik89
Hi Mike,
could u pls explain what it means by advertising has no significant causal impact on the tendency to smoke.
Im a bit confused..what are we undermining?
Dear
zanaik89,
I'm happy to respond.
My friend, before you can take on GMAT CR, it's important to have a very good understanding of English. The best way for a non-native speaker to develop this is through a habit of reading. See:
How to Improve Your GMAT Verbal ScoreAs for this sentence, I'll explain a little.
Left to their own devices, humans gravitate toward addictive substances. For example, there is a natural "
tendency to smoke"--that is, a tendency of young people to be curious about this cool and supposedly dangerous activity, and once they try, they're hooked for life. Because smoking is so pernicious, there's a concern among health professionals about how to combat or reduce this tendency.
One tactics is advertising, anti-smoking advertising. The theory behind this is that young people will see the ads, be exposed to the known risks, and thus be less likely to enter the addictive cycle. That's the theory? Is this theory true? This GMAT CR questions concerns the answer to that question.
Of course, the tobacco industry, the people who make money by getting young people addicted to something that will kill them, has an interest in denying the effects of any anti-smoking tactics: even if the statistical evidence suggests that a particular tactic works, the tobacco industry will claim that it doesn't work: they hope that people will stop using that tactic, which could threaten the economic interests of the tobacco industry.
In short, the tobacco industry says that anti-smoking advertising doesn't work. In other words, anti-smoking advertising doesn't have the effect of causing people not to smoke. In other words, anti-smoking advertising doesn't have the effect of causing a drop in the tendency to smoke. A "
causal impact" is simply the impact made by a cause of some kind. The word "
significant" is loaded: this word suggests mathematical data, statistical evidence, backing up a claim. See:
Statistical Significance on the GMATThus, another way to say that same ideas is that the the tobacco industry claims that "
advertising has no significant causal impact on the tendency to smoke." That's what the tobacco industry says.
The "
Columnist" disagrees with the tobacco industry and argues that, in fact, advertising against tobacco is very effective. Columnist argues that evidence from several countries where advertising has lead directly to a cause a drop in the tendency to smoke.
The "
Columnist" cites this evidence. Then, the argument's conclusion is: "
This provides substantial grounds for disputing tobacco companies' claims that advertising has no significant causal impact on the tendency to smoke."
Does this make sense?
Mike