Bunuel
Consumers seek to purchase the highest quality at the lowest prices. Companies that do not offer products that attract consumers eventually go bankrupt. Therefore, companies that offer neither the best quality nor the lowest price will eventually go bankrupt.
The conclusion above follows logically if which one of the following is assumed?
(A) No company succeeds in producing a product that is both highest in quality and lowest in price.
(B) Products that are neither highest in quality nor lowest in price do not attract consumers.
(C) Any company that offers either the highest quality or the lowest price will avoid bankruptcy.
(D) Some consumers will not continue to patronize a company purely out of brand loyalty.
(E) No company is driven from the market for reasons other than failing to meet consumer demands.
EXPLANATION FROM Fox LSAT
This argument ignores the middle ground. Basically it says customers want cheap, and they want quality. So if you’re not either Wal-Mart (cheap) or Apple (quality), you’re going bankrupt. My objection is: What about Costco? They offer very nice stuff (but not the
best), at very fair prices (but not the absolute
cheapest).
The question then asks us to prove the argument. So the answer choice needs to eliminate the middle ground. I’m looking for something that would mean Costco, in my example above, doesn’t exist.
A) This doesn’t do it. Costco, in my example, doesn’t claim to offer both the best and the
cheapest. I’m looking for an answer choice that eliminates the middle ground.
B) This would do it, because if it’s true then nobody would shop at Costco. Everyone would go to either Wal-Mart (cheapest) or Apple (the best).
C) This wouldn’t eliminate Costco, so it’s not the answer.
D) This is weak because it uses the word “some.” This type of question (Sufficient Assumption) prefers a stronger answer choice. So I’m skeptical. Plus, brand loyalty isn’t mentioned. I don’t see how this would eliminate Costco if it were true.
E) This, if true, could only weaken the argument. We’re looking to strengthen.
Our answer is B.