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Banking analyst: Banks often offer various services to new customers at no charge. But this is not an ideal business practice, since regular, long-term customers, who make up the bulk of the business for most banks, are excluded from these special offers.

Which one of the following, if true, most strengthens the banking analyst’s argument?

How can the highlighted text be a positive for banks' business? How that exclusion helps in banks' business?

(A) Most banks have similar charges for most services and pay similar interest rates on deposits. - WRONG. Irrelevant. Loses focus.

(B) Banks do best when offering special privileges only to their most loyal customers. - CORRECT. Even if long-term customers are not given free services, banks offer best services to them, eventually keeping up the business.

(C) Offering services at no charge to all of its current customers would be prohibitively expensive for a bank. - WRONG. True in reality but banks already are not offering free services to all the customers.

(D) Once they have chosen a bank, people tend to remain loyal to that bank. - WRONG. Loyality is not discussed. It is not the core of the argument.

(E) Some banks that offer services at no charge to new customers are very successful. - WRONG. Too open to leave big room for any argument to be proposed.

Answer B.
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The conclusion is that offering free services to new customers is not an ideal business practice. Why not?

Because the majority of a bank's customers--the regular long-term ones--are excluded from such offers.

What's the gap?
Well - can we say the practice is not ideal just because those folks are excluded? Maybe they don't care or notice? And maybe that's what's needed to attract new business. It seems like the premise is hinting at some sort of reaction by those folks, but we don't hear about it. So, maybe it's still an ideal practice.

(B) addresses that gap by pointing out that the real ideal practice is something else (offering perks to the most loyal customers).

(A) is out of scope - we're not comparing banks.

(C) is tempting, but it just helps explain why the practice being evaluated is more affordable than others. Even if we know (C) were true, it might be true that not offering any free services is the most ideal practice. Note that (C) doesn't really weaken the argument though it seems to: just because offering free services to everyone is too expensive doesn't mean that offering them to just new customers is the ideal practice.

(D) is oddly tempting. It tells us that folks tend to stick with their bank. Perhaps it's tempting because it seems like that mean that the old-timers don't care if the newbies get freebies - but if anything, that would weaken the argument! In the end, we don't care about how those folks behave - we want to know if the business practice is ideal or not.

(E) is also tempting - but if anything, it weakens. We want to hear that the practice is NOT ideal, not that it works sometimes. Also, "some" is pretty vague - is that two banks? And, are those banks offering those free service only to new customers?
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To strengthen the argument of the Banking analyst, we need to find a reason why various services offered to new customers is not all that great when compared to the benefits long-term customers would enjoy, as it won't be fair to the long-term customers.


(A) Most banks have similar charges for most services and pay similar interest rates on deposits.
Comparison of services & interest rates of various banks is irrelevant to the argument. Eliminate

(B) Banks do best when offering special privileges only to their most loyal customers.
This as per our analysis seems a strengthener. Keep

(C) Offering services at no charge to all of its current customers would be prohibitively expensive for a bank.
This may or may not be true. Also the scope is the 'regular/long term customers'. eliminate

(D) Once they have chosen a bank, people tend to remain loyal to that bank.
This may or may not be true and does not strengthen the argument. Remaining loyal to a bank is not the argument, it is about whether the practice is fair to the long-term customers. Eliminate

(E) Some banks that offer services at no charge to new customers are very successful.
"Some banks" success is irrelevant to the argument. It is about whether the practice is fair or not. Eliminate

So B is the best answer choice.
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