Like all stapler companies, Super Steel makes most of its money from staples rather than from the staplers themselves. Because any brand of staple would work in any brand of stapler, sales of Super Steel staples declined rapidly when the company was unable to match the new lower prices offered by competing brands. In response, Super Steel has recently redesigned its staplers so that they will only accept a new type of staple that is manufactured exclusively by Super Steel. The new staples will be sold at the same price as Super Steel's old staples.
Which of the following, if true, most strongly supports Super Steel's belief that the strategy described above will lead to an increase in its sales of staples?
A. Major corporations purchase the majority of their staples in bulk and will try to negotiate buying the new staples at a discounted price.
B. Analysts are predicting that the sales of staples in general will double over the next five years.
C. One of Super Steel's competitors has just announced that it will also begin production of a unique stapler that will only accept staples that the competitor produces.
D. A detailed market study has shown that staple users found the new Super Steel stapler to be substantially superior in quality to other staplers they had used.
E. Super Steel has just hired the former CEO of a rival company that is the market leader in staple sales.
Show Answer