Brand X designs and builds custom sneakers, one sneaker at a time. It recently announced plans to sell “The Gold Standard,” a sneaker that will cost five times more to manufacture than any other sneaker that has ever been created.
Which of the following, if true, most supports the prediction that The Gold Standard shoe line will be profitable?
(A) The Gold Standard will be favored by urban hipsters willing to pay exceptionally high prices for an exclusive product.
Strengthener, this option tells us that Brand X will face no issues in getting high revenues due to urban hipsters, thus, increasing our confidence that the brand will be profitable.
(B) Of the last four new sneakers that Brand X has released, three have sold at a rate that was higher than projected.
No Impact, what happens in the past might not happen in future. Also, if those shoes were sold at a rate higher than projected then that doesn't mean that the brand was profitable.
(C) A rival brand recently declared bankruptcy and ceased manufacturing shoes.
No Impact, it might be a big leap for us to assume that the Brand X will capture the market in this event.
(D) The market for The Gold Standard will not be more limited than the market for other Brand X shoes.
Weakener, if there is no such advantage then it reduces our confidence that the brand will be profitable.
(E) The Gold Standard is made using canvas that is more than five times the cost of the canvas used in most sneakers.
No Impact, we already know that the costs will be higher for Brand X so this option doesn't impact our confidence.