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27 Mar 2023, 11:00
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A recent study concluded that a key strategy for success in marketing campaigns is to remember that customers are more interested in the solution the service provides than in how the solution is implemented. Accordingly, the study recommended that to become a trusted resource to prospective customers, a company should provide such customers with information that is not overly specific to the service offered by the company but instead focuses on the solution it provides to the problem faced by them and give them the time to make an informed decision.
Which of the following, if true, provides the best support for the recommendation made by the study?
A. Studies on consumer behavior show that for most existing consumers of a service, their biggest reason for giving repeat business to a company is that they have faith and trust in the company providing the service.
B. Studies on consumer psychology show that consumers are not appreciative of advertisements that use the “hard-sell” approach, an approach in which psychological pressure is exerted on people to make a quick purchase decision.
C. Studies on consumer behavior show that customers are most likely to return or exchange products that they spent a longer than average time on while making a purchase decision.
D. Many a time, consumers make buying-decisions based not only on the absolute benefit provided by the service but also on the feel-good sense derived from the consumption of the service.
E. Customers are often not very clear in their expectations from a service but are able to enlist the reasons that their experience from the consumption of a service was less than satisfactory.
Which of the following, if true, provides the best support for the recommendation made by the study?
A. Studies on consumer behavior show that for most existing consumers of a service, their biggest reason for giving repeat business to a company is that they have faith and trust in the company providing the service.
B. Studies on consumer psychology show that consumers are not appreciative of advertisements that use the “hard-sell” approach, an approach in which psychological pressure is exerted on people to make a quick purchase decision.
C. Studies on consumer behavior show that customers are most likely to return or exchange products that they spent a longer than average time on while making a purchase decision.
D. Many a time, consumers make buying-decisions based not only on the absolute benefit provided by the service but also on the feel-good sense derived from the consumption of the service.
E. Customers are often not very clear in their expectations from a service but are able to enlist the reasons that their experience from the consumption of a service was less than satisfactory.
01 Apr 2023, 00:20
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A recent study concluded that a key strategy for success in marketing campaigns is to remember that customers are more interested in the solution the service provides than in how the solution is implemented. Accordingly, the study recommended that to become a trusted resource to prospective customers, a company should provide such customers with information that is not overly specific to the service offered by the company but instead focuses on the solution it provides to the problem faced by them and give them the time to make an informed decision.
Which of the following, if true, provides the best support for the recommendation made by the study?
Premise-Costumers are more interested in outcome then the process through which outcome is derived.
Conclusion- So, focus on advertising the outcome then advertising their process.Also, give them time for the same.
A. Studies on consumer behavior show that for most existing consumers of a service, their biggest reason for giving repeat business to a company is that they have faith and trust in the company providing the service.(Antithetical to the idea that customer appeal to the service.)
B. Studies on consumer psychology show that consumers are not appreciative of advertisements that use the “hard-sell” approach, an approach in which psychological pressure is exerted on people to make a quick purchase decision.(Exactly what would support passage.If this is true than the recommendation is also true.)
C. Studies on consumer behavior show that customers are most likely to return or exchange products that they spent a longer than average time on while making a purchase decision.(Time that costumer by itself spends on making decision purchase is irrelevant).
D. Many a time, consumers make buying-decisions based not only on the absolute benefit provided by the service but also on the feel-good sense derived from the consumption of the service.(Not clear what is absolute sense that it's make and what it would support.)
E. Customers are often not very clear in their expectations from a service but are able to enlist the reasons that their experience from the consumption of a service was less than satisfactory.(Customers are not clear in their expectations does not support the conclusion given.)
Posted from my mobile device
Which of the following, if true, provides the best support for the recommendation made by the study?
Premise-Costumers are more interested in outcome then the process through which outcome is derived.
Conclusion- So, focus on advertising the outcome then advertising their process.Also, give them time for the same.
A. Studies on consumer behavior show that for most existing consumers of a service, their biggest reason for giving repeat business to a company is that they have faith and trust in the company providing the service.(Antithetical to the idea that customer appeal to the service.)
B. Studies on consumer psychology show that consumers are not appreciative of advertisements that use the “hard-sell” approach, an approach in which psychological pressure is exerted on people to make a quick purchase decision.(Exactly what would support passage.If this is true than the recommendation is also true.)
C. Studies on consumer behavior show that customers are most likely to return or exchange products that they spent a longer than average time on while making a purchase decision.(Time that costumer by itself spends on making decision purchase is irrelevant).
D. Many a time, consumers make buying-decisions based not only on the absolute benefit provided by the service but also on the feel-good sense derived from the consumption of the service.(Not clear what is absolute sense that it's make and what it would support.)
E. Customers are often not very clear in their expectations from a service but are able to enlist the reasons that their experience from the consumption of a service was less than satisfactory.(Customers are not clear in their expectations does not support the conclusion given.)
Posted from my mobile device
30 Mar 2025, 02:35
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