Publisher of the Lakeside Sentinel: Although our newspaper, which is Lakeside's only daily newspaper, is doing well, its dry traditional writing style is considered uninteresting by young adults. Most young adults prefer a livelier writing style and, therefore, rarely read the Sentinel. Accordingly, we plan to adopt a livelier writing style in hopes of increasing our readership by attracting more young adult readers.
The publisher's plan assumes which of the following?This question is a Plan question. In many Plan questions, the conclusion is implied rather than stated. In this case, the implied conclusion is the following:
By implementing the plan, the Sentinel will increase its readership by attracting more young adult readers.The support for the conclusion is the following:
its (the Sentinel's) dry traditional writing style is considered uninteresting by young adults. Most young adults prefer a livelier writing style and, therefore, rarely read the Sentinel.The correct answer will state an assumption that the plan assumes. In other words, it will state an assumption that's necessary for the conclusion to follow logically from the evidence.
A. Most of the Sentinel's current readers will prefer the new writing style to the newspaper's traditional writing style.This choice is a trap. It has the vibe of being correct in that we can get the impression that it's necessary for the plan to work. After all, we might reason that, if this choice isn't true, by implementing the plan, the sentinel may lose more readers than it gets.
Notice, however, that the plan could work fine even if this choice is not true. After all, for the plan to work, it doesn't have to the case that the current readers
prefer the new writing style. As long as they like the new writing style enough to keep reading the sentinel, the plan could work. For instance, if they like the new writing style only about as much as they like the traditional writing style, the plan will work.
So, the plan doesn't assume what this choice says.
Eliminate.
B. Many of the Sentinel's writers prefer to write in the newspaper's traditional style.This choice could explain why the Sentinel has used the traditional writing style: its writers prefer to write in that style.
However, we don't need such an explanation. We need an assumption necessary for the plan to work, and it's not necessary for the plan of using a livelier style to work for the writers to prefer to write in a traditional style.
Eliminate.
C. The Sentinel's advertising revenues will increase if the newspaper can attract more young adult readers.If we're not clear about the exact stated outcome of the plan, we can easily fall for this incorrect choice because, in the real world, if a newspaper did something to increase readership, the purpose of doing so would likely be to increase advertising revenues.
So, we need to notice that, in this case, what we know about the plan is that its purpose is "increasing our readership by attracting more young adult readers." It doesn't have to be the case that advertising revenues will increase for the plan to lead to the outcome of increasing readership.
Eliminate.
D. Changing the newspaper's writing style is not the only measure the Sentinel will take to attract more young adult readers.This choice provides additional support for the conclusion that the Sentinel will attract more young adult readers. However, we're not looking for support for that conclusion. We're looking for an assumption necessary for the plan of changing the writing style to work.
For that plan to work, it's not necessary for the Sentinel to also take other measures. In other words, it's not necessary for the Sentinel to have other plans.
Eliminate.
E. The number of current readers who will object so strongly to the new writing style that they will stop reading the Sentinel will be smaller than the number of new readers who will be attracted.This is the assumption that we need. For the plan to work, it must be the case that, by changing the writing style, the Sentinel will attract more readers than it will lose.
After all, if this choice isn't true and the number of current readers who will object so strongly to the new writing style that they will stop reading the Sentinel will be GREATER than the number of new readers who will be attracted, then the Sentinel will experience a decrease, rather than an increase, in readership as a result of the plan.
So, for the plan to work, this choice must be true.
The correct answer is (E).