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20 Feb 2025, 01:30
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Difficulty:
35%
(medium)
Question Stats:
75% (01:44) correct
25%
(02:10)
wrong
based on 169
sessions
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Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast. The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs—or the commercials in them—in the first place
Which of the following, if true, offers the most support to the advertisers’ claims that the DTR services are currently hurting their businesses?
A. Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
B. DTR services charge such high rates that only a small percentage of consumers subscribe to them.
C. The average per-second cost of advertising on television has risen every year for the past two decades.
D. More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
E. DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
Which of the following, if true, offers the most support to the advertisers’ claims that the DTR services are currently hurting their businesses?
A. Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
B. DTR services charge such high rates that only a small percentage of consumers subscribe to them.
C. The average per-second cost of advertising on television has risen every year for the past two decades.
D. More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
E. DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
20 Feb 2025, 02:08
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Pre-thinking: DTR services are currently hurting advertisers businesses. Need to find probable reasons:
1. During the recording the ads are not recorded
A. Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
Commercial advertisement is not a concern
B. DTR services charge such high rates that only a small percentage of consumers subscribe to them.
This supports that DTR isn't harming the business after-all, since there are a few subscribers
C. The average per-second cost of advertising on television has risen every year for the past two decades.
The change in cost over time is not a concern. Ad impression/reach is at concern
D. More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
This makes sense, if the subscribers can opt to not view the commercials, that suggests ad company concern is valid
E. DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
Subscriber convenience of when to watch the program/recording is not a concern of this argument
1. During the recording the ads are not recorded
A. Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
Commercial advertisement is not a concern
B. DTR services charge such high rates that only a small percentage of consumers subscribe to them.
This supports that DTR isn't harming the business after-all, since there are a few subscribers
C. The average per-second cost of advertising on television has risen every year for the past two decades.
The change in cost over time is not a concern. Ad impression/reach is at concern
D. More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
This makes sense, if the subscribers can opt to not view the commercials, that suggests ad company concern is valid
E. DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
Subscriber convenience of when to watch the program/recording is not a concern of this argument
Bunuel
20 Feb 2025, 04:50
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A. Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
- This statement discusses the quality of commercials relative to programs. It does not address whether DTR users are skipping commercials, which is central to the advertisers’ complaint.
B. DTR services charge such high rates that only a small percentage of consumers subscribe to them.
- If only a few consumers subscribe to DTR services, their impact on advertisers’ reach might be minimal. This weakens rather than supports the advertisers' claim that DTR services hurt their business.
C. The average per-second cost of advertising on television has risen every year for the past two decades.
- An increase in advertising cost may indicate high demand for ad time but does not provide evidence that DTR services are reducing the number of viewers seeing the commercials.
E. DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
- While this explains a benefit of DTR services, it does not specifically support the advertisers’ claim that commercials are being skipped. It’s more about consumer convenience rather than an impact on ad viewing.
- This statement discusses the quality of commercials relative to programs. It does not address whether DTR users are skipping commercials, which is central to the advertisers’ complaint.
B. DTR services charge such high rates that only a small percentage of consumers subscribe to them.
- If only a few consumers subscribe to DTR services, their impact on advertisers’ reach might be minimal. This weakens rather than supports the advertisers' claim that DTR services hurt their business.
C. The average per-second cost of advertising on television has risen every year for the past two decades.
- An increase in advertising cost may indicate high demand for ad time but does not provide evidence that DTR services are reducing the number of viewers seeing the commercials.
E. DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.
- While this explains a benefit of DTR services, it does not specifically support the advertisers’ claim that commercials are being skipped. It’s more about consumer convenience rather than an impact on ad viewing.
