A. ABC Company’s sales had fallen every year for the past three years.
This suggests that the 30% growth under the new CEO is a significant improvement over previous declines.
Strong. It reframes the 30% growth as a turnaround achievement, justifying the bonus despite lower growth than competitors.
B. The CEO cannot be personally held responsible for the low sales growth.
This deflects blame from the CEO but doesn’t justify the bonus or explain why the performance is "excellent."
Weak. It doesn’t address the Board's claim of excellent performance.
C. The CEO needs to be encouraged, else he may lose the motivation to increase the sales further.
This is a forward-looking argument about motivation but doesn’t address whether the current performance justifies the bonus.
Moderate. It’s more about future potential than past performance.
D. The CEO has hired several middle managers at very high salaries leading to increased costs for the company.
This undermines the Board’s position by highlighting a potential negative action by the CEO.
Weak. It doesn’t counter the shareholder’s point; it worsens the Board’s case.
E. The CEO has not made any remarkable changes to the production or marketing strategy of the company.
This also undermines the Board’s claim of excellent performance, suggesting the CEO hasn’t done anything exceptional.
Weak. It doesn’t help the Board’s argument.