Several items for which a premium price is an enhancement are bought in order to show off, as anyone looking at the wine list in a bar knows. Indeed, conspicuous consumption and waste are important parts of social display. When used properly, these behaviours bring the rewards of status and better mating opportunities. For this strategy to be effective, it is helpful if the individual truly believes that what they are buying is both more expensive and superior to the alternatives. This self-delusion, therefore, is a crucial component of the social performance of conspicuous consumption.
The author's conclusion depends on which of the following assumptions? Several items are bought at premium prices to signal status. Conspicuous consumption works as a social display because it can bring status and mating advantages. For this to work well, the buyer needs to genuinely believe the item is expensive and superior. Therefore, the author concludes that self-delusion is crucial to conspicuous consumption.
A. People are generally aware of the social motivations behind conspicuous consumption.
The argument does not require people to be aware of their motivations. In fact, the emphasis on self-delusion suggests the opposite. This is not an assumption.
B. The desire for status and better mating opportunities is a universal human drive.
The author does not need this to be universal. The conclusion only requires that these motives operate often enough to make conspicuous consumption socially effective. Too strong.
C. The perception of an item's value is more important than its actual value in determining its status symbol potential.
The conclusion relies on the idea that believing an item is superior matters for social display, regardless of whether it truly is. This directly supports why
self-delusion would be crucial. This is the
required assumption.
D. Conspicuous consumption is an effective strategy for achieving social status and attracting mates in all cultures.
The argument does not need effectiveness in all cultures, only that it works in relevant contexts. Too broad and unnecessary.
E. Individuals are capable of consciously deceiving themselves about the value of their possessions.
The argument does not require self-deception to be conscious. It only requires that people genuinely believe in the superiority of what they buy. This goes beyond what is needed.
Answer: (C)