"We are spending too much on free customer service after a sale has been made; we need to limit our warranty to two years in order to improve our profit margins. The current lifetime warranty can lead to costs decades into a product's life cycle. Also, we pay our customer service employees a premium because they must possess expert skills across the entirety of our very diverse product line, including products we no longer sell."
The argument suggests that the company should reduce its customer service after a sale has been made. If further adds by stating that a lifetime product warranty should be stopped. Instead, a two year warranty should be introduced. The argument argues that a lifetime warranty adds long run costs to the products life cycle. The argument then suggests that the customer service sataff is over paid. As all customer service agents are experts across the product line, even discontinued products, they require a premium payment, which hearts the company's bottom line profit. The argument is weak because the evidence presented to in support of the claims is distorted at best. A lot of additional data is missing which needs to be taken into account is order to evaluate the argument.
The arguments begins by stating that the company is spending too much on customer service and that it needs to limit the time span of he warranty from 'lifetime' to 'two years'. To evaluate this statement additional information is needed. For example- the life span of the product. If a products life cycle spans for several decades, like that of a car, 2 years warranty is not enough. In addition it is also unclear what the extent of warranty is and how much cost it adds to the bottom line.
Secondly the argument adds by stating that the current scheme adds decade of long term costs to the products life cycle. Clearly, more information is needed to evaluate the argument. A life-time warranty might add a extra cost to the product, however depending on the type of the product it might add extra value. For instance if the manufacturer produces luxury yachts, which costs millions of dollar a piece. It might be a good idea to reinforce the customers faith in the product by providing a lengthy warranty. Therefore, the reasoning presented is inconclusive and needs more plausible reasoning.
Finally the argument states that maintaining an expert customer service team is a waste of resources. Undoubtedly, a good customer service team is a great strength to any company. It adds more layers of value to the end customer and makes the company relevant in the market place. Thus,arguing against a specialty customer service team seems far-fetched.
In conclusion, it can be said that more information regarding the companies products in needed to justify the claims of the argument. Because, as it is, they are inconclusive and weak.