Hello fellas!
I would be deeply appreciated if you could take 10 minutes of your time to rate this essay and present me some ways of how this essay could be improved.
I have my GMAT scheduled to the 19th and I haven't took much consideration in to the AWA...yet! I need a 4 but I think I'm able to get a 5 or even a 6, if possible.
Here it goes:
The following appeared in the opinion column of a financial magazine:
“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and
services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will
increase dramatically within the next decade, department stores can expect retail sales to increase significantly
during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those
products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
Discuss how well reasoned . . . etc.
The author states in the argument that middle-aged consumers are more prone to expend in department stores than younger consumers. As the number of middle-aged people will increase, the author argues that department stores should replace young people targeted products to middle-aged people products. The argument struggles to demonstrate a clear line of reasoning by ignoring several factors that may have an impact on the correlation showed above.
To begin with, the author cites that an increase in retail sales will follow an increase in middle-aged people population. There is no clear evidence that middle-aged people will face an adjustment in consuming patterns. There is the possibility that middle-aged consumers realize the advantages of online shopping. These shopping system offers benefits such as higher diversity of products and services and do not require the mobility of the consumer.
Secondly, the argument presents the idea that department stores should increase the range of products for middle aged people. The author fails to address that the lack of products and services for younger consumers can already be the problem and the root for these consumers to be a smaller group target for the department stores. There is no information in the argument showing how the products and services are distributed. The small range of products and services developed to target younger consumers is likely one of the factors that may explain the lack of expenditure from this group.
In conclusion, the author fails to consider a bigger scope in the argument. The argument does not consider a change in consuming patters and doesn’t take in account the strategies that the online market business may take after those measures are implemented. Moreover, the argument does not display how products and services were initially distributed. Clear data about the issue could help department store managers fix the problem. Overall, the author should present a broader perspective in the argument and consider some other factors that may influence department store sales.