The following appeared in the letters-to-the-editor section of a local newspaper: “Muscle Monthly, a fitness magazine that regularly features pictures of bodybuilders using state-of-the-art exercise machines, frequently sells out, according to the owner of Skyview Newsstand. To help maximize fitness levels in our town’s residents, we should, therefore, equip our new community fitness center with such machines.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
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The passage in question from the letter-to-the-editor section claims that because a fitness magazine sells out frequently, the town could maximize the fitness of their residents by installing machines shown in the magazine in their new community fitness centers. This argument has several gaps and is therefore fundamentally flawed for reasons that will be discussed in further detail below.
First, the passage makes the assumption that the bodybuilders in the Muscle Monthly magazine routinely use the state-of-the-art exercise machines that are pictured; that is, the letter assumes that the images in the magazine are genuine and that the average reader believes they will have similar results to the bodybuilder. There is no basis to this assumption. The photos of the body builders in a professional publication are likely professional photos, so these photos are likely a result of a photoshoot where the body builders use of the machines is staged. If staged, the body builder may not actually use the machine in their normal fitness routine and therefore the machine would have no contribution to the body builder’s level of health. The average reader is likely to recognize this, or understand that there is some level of paid sponsorship involved in the photos so they should not expect the same results in using the equipment shown. However, if the magazine were to contain an interview with the body builder that includes the frequency of which they use the machine in their standard fitness routines, stronger support of utilizing the machines to improve levels of fitness in the community could be allowed.
Second, the letter assumes that there is a correlation between the Muscle Monthly magazine selling out and the reader’s use of products displayed in the magazine. There is no support for this correlation. Those who purchase and read a magazine may purchase the magazine for a myriad of reasons, so it would be beneficial to better understand why the average Muscle Monthly reader buys the magazine and what content is their focus. For example, the magazine could contain fitness science articles that a majority of readers enjoy and utilize to understand the latest discoveries in the field. If readers prefer the science, they would likely not pay much attention to the equipment being used by the body builders in the magazine. However, if information were provided in the letter to the editor on why the average reader purchases the magazine, and that information prooves that the average reader uses the magazine to find new products and ways to further their fitness journies, the argument for equipping the machines locally would be more sound.
Third, the letter assumes that equipping local gyms with this equipment is the best way to maximize fitness levels. Even if all other assumptions are true, this fails to take into account that there are many other factors that are involved with levels of fitness. Often, the best way to maximize something such as fitness levels is to consider several of these factors at one time. For example, the fitness center could provide machines, workout incentives to get residents to workout consistenly, and provide a nutrition program to truly maximize the fitness levels. That is, they should consider maximizing fitness levels for their residents by serving several main contributing factors to this level, rather than just one.
For the reasons outlined above, this letter-to-the editor is found to be fundamentally flawed. It makes several unsupported assumptions, and needs to strengthen its argument using examples or evidence to support such a bold conclusion.