Hello all,
I really appreciate this community and I am so grateful for all of you. I am coming close to my test date now and have been working hard on verbal and AWA. I would really appreciate it if I could get some feedback on my AWA prompt and your opinions on what I can work on to get a better score.
Thank you,
Maq
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The following appeared as part of an article on trends in television:
“A recent study of viewers’ attitudes toward prime-time television programs shows that many of the programs that were judged by their viewers to be of high quality appeared on (noncommercial) television networks, and that, on commercial television, the most popular shows are typically sponsored by the best-selling products. Thus, it follows that businesses who use commercial television to promote their products will achieve the greatest advertising success by sponsoring only highly rated programs—and, ideally, programs resembling the highly rated noncommercial programs on public channels as much as possible.”
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The argument claims that businesses that want to successfully promote their products on television should only sponsor highly rated programs or programs that resemble highly rated noncommercial programs on public channels. Stated this way the argument reveals examples of leap of faith, poor reasoning, and vague language. The argument fails to mention several key factors, on the basis of which it could be evaluated.
Initially, the argument claims that based on a recent study, many programs from noncommercial television networks are judged by their viewers to be high quality. This is a weak and unsupported claim as the argument does not provide any information on the study and uses vague language such as the word "many." The argument also doesn't mention the demographics of the people involved in the study or their television viewing habits. For example, the people in the study could represent a niche minority of the people that watch television. This would skew and distort the study results.
More over, the argument readily assumes that all viewers are the same and watch the same television programs. Clearly, this is an example of poor reasoning. The argument fails to take into account the different viewer demographics for different programs. To illustrate, a highly rated cartoon wouldn't be used to advertise an expensive watch or car considering children are most likely the primary viewer of said program. While it might be tempting to assume that advertising based only on high ratings, there are other important factors to consider.
In conclusion the argument is flawed for the above-mentioned reasons and is therefore unconvincing. The argument would have been strengthened had the author provided more information including demographics on the study mentioned. Without this information the argument remains unsubstantiated and open to debate.