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06 Jun 2021, 12:05
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Hi,
I just took one of the practice tests on Gmatofficialprep, and was wondering how you all think I did on my essay.
Prompt: The following appeared as part of an article in the business section of a local newspaper:
“Motorcycle X has been manufactured in the United States for more than 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counter examples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
My Essay:
The opinion presented above as to why the foreign company is failing to attract motorcycle X customers makes 3 key assumptions that are each somewhat flawed:
1) The opinion assumes that what holds true regarding cars would also hold true regarding motorcycles.
2) The opinion assumes that whatever features are advertised on television are the most important features.
3) The opinion assumes that people only buy motorcycles based on the most important features, and not based on any lesser features.
The first assumption is the one that is most obviously flawed. Cars and motorcycles are both vehicles, but that doesn't mean that consumers are looking for the same features in a motorcycle as they are in a car. For starters, a car is necessary when you have a family since they can transport multiple people at a time, while a motorcycle can only transport 1-2 people max. In addition, cars are generally safer and less risky than motorcycles. This means that the target audience for a motorcycle may be someone who likes having fun, doesn't mind risk, and doesn't have a family, while the target audience for a car may be someone who wants something safer, less wild, and DOES has a family. While we don't know with certainty whether one of these groups would prefer a vehicle that makes loud noise more than the other group, it is certainly possible. So, this means we can't draw any definitive conclusions about what makes a motorcycle attractive to consumers by looking at what make a car attractive to consumers, since the target audiences are so different.
The next flawed assumption made is that the features advertised on television are the most important features. While this will often be true, there are many cases where manufacturers may choose to highlight other features. For example, if Motorcycle X is already famous for the loud noises it makes, advertising the loud noises on television isn't necessary, since people already know about that feature. However, people may not know about Motorcycle X's durability and sleek lines, so the company may decide to highlight those features, even if the loud noise is a bigger reason for the company's sales overall. In addition, it's also possible that the advertisers simply made a mistake and advertised features they assumed were important, but actually misunderstood what makes their own vehicles so special in the mind of the consumer. In order for the assumption (that the features shown on television are most important) to be correct, we would have to prove that the features shown in the commercials are the features that drive sales, something which we are not able to do with the given information.
Finally, the opinion above assumes that the ONLY features that matter are the features deemed most important by consumers. However, they have given us no reason to make this assumption. Even assuming that the features displayed in the commercials ARE most important in the consumer's mind, and even assuming that the foreign company's motorcycles are equal to Motorcycle X in these features, that doesn't mean people would stop buying Motorcycle X and start buying Motorcycle Y. In fact, if they are truly equal in those areas, it makes sense that consumers would then start to look at "lesser" features as a way to decide which vehicle is superior. If Motorcycle X's durability and sleek lines are the 2 most important features it has, the loud noise could still be the 3rd most important feature, and it's possible that getting access to this feature is worth paying the higher price.
I just took one of the practice tests on Gmatofficialprep, and was wondering how you all think I did on my essay.
Prompt: The following appeared as part of an article in the business section of a local newspaper:
“Motorcycle X has been manufactured in the United States for more than 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counter examples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
My Essay:
The opinion presented above as to why the foreign company is failing to attract motorcycle X customers makes 3 key assumptions that are each somewhat flawed:
1) The opinion assumes that what holds true regarding cars would also hold true regarding motorcycles.
2) The opinion assumes that whatever features are advertised on television are the most important features.
3) The opinion assumes that people only buy motorcycles based on the most important features, and not based on any lesser features.
The first assumption is the one that is most obviously flawed. Cars and motorcycles are both vehicles, but that doesn't mean that consumers are looking for the same features in a motorcycle as they are in a car. For starters, a car is necessary when you have a family since they can transport multiple people at a time, while a motorcycle can only transport 1-2 people max. In addition, cars are generally safer and less risky than motorcycles. This means that the target audience for a motorcycle may be someone who likes having fun, doesn't mind risk, and doesn't have a family, while the target audience for a car may be someone who wants something safer, less wild, and DOES has a family. While we don't know with certainty whether one of these groups would prefer a vehicle that makes loud noise more than the other group, it is certainly possible. So, this means we can't draw any definitive conclusions about what makes a motorcycle attractive to consumers by looking at what make a car attractive to consumers, since the target audiences are so different.
The next flawed assumption made is that the features advertised on television are the most important features. While this will often be true, there are many cases where manufacturers may choose to highlight other features. For example, if Motorcycle X is already famous for the loud noises it makes, advertising the loud noises on television isn't necessary, since people already know about that feature. However, people may not know about Motorcycle X's durability and sleek lines, so the company may decide to highlight those features, even if the loud noise is a bigger reason for the company's sales overall. In addition, it's also possible that the advertisers simply made a mistake and advertised features they assumed were important, but actually misunderstood what makes their own vehicles so special in the mind of the consumer. In order for the assumption (that the features shown on television are most important) to be correct, we would have to prove that the features shown in the commercials are the features that drive sales, something which we are not able to do with the given information.
Finally, the opinion above assumes that the ONLY features that matter are the features deemed most important by consumers. However, they have given us no reason to make this assumption. Even assuming that the features displayed in the commercials ARE most important in the consumer's mind, and even assuming that the foreign company's motorcycles are equal to Motorcycle X in these features, that doesn't mean people would stop buying Motorcycle X and start buying Motorcycle Y. In fact, if they are truly equal in those areas, it makes sense that consumers would then start to look at "lesser" features as a way to decide which vehicle is superior. If Motorcycle X's durability and sleek lines are the 2 most important features it has, the loud noise could still be the 3rd most important feature, and it's possible that getting access to this feature is worth paying the higher price.
07 Jun 2021, 12:08
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AWA Score: 4.5 out of 6!
I have used a GMATAWA auto-grader to evaluate your essay.
Coherence and connectivity: 5/5
This rating corresponds to the flow of idea and expression from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analysed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 1.5/5
The structure and division of the attempt into appropriate paragraphs is evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4/5
This parameter rates the submitted essay on the range of relevant vocaubulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word-usage. Simple is the best form of suave!
I have used a GMATAWA auto-grader to evaluate your essay.
Coherence and connectivity: 5/5
This rating corresponds to the flow of idea and expression from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analysed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 1.5/5
The structure and division of the attempt into appropriate paragraphs is evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4/5
This parameter rates the submitted essay on the range of relevant vocaubulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word-usage. Simple is the best form of suave!
Good Luck
samperry54
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