Hello,
Would you be able to grade my AWA? Thanks.
'Magic Hat brewery recently released the results of a survey of visitors to its tasting room last year. Magic Hat reports that the majority of visitors asked to taste its low calorie beers. To boost sales, other small brewery should brew low calorie beers as well'.
Discuss how well reasoned ... etc.
The argument concludes that in order to boost sales, small breweries should consider brewing low calorie beers. This conclusion is based on the premise that Magic Hat brewery reported, through a survey, that the majority of its visitors asked to taste its low calorie beers. Stated in this way, this argument manipulates facts and conveys a distorted view of the situation. The conclusion of the argument relies on assumptions for which there is no clear evidence. Hence, the argument is weak and has several flaws.
Firstly, the argument readily assumes that a curiosity in low calorie beers at the tasting room organized by Magic Hat Brewery is equivalent to an interest in purchasing those products in the future. This statement is a stretch as tasting a beer is not equivalent to liking or purchasing that beer or type of beer in the future. It could be the case that everyone at the event, interested in the idea of trying a low caloric alcoholic beverage, tasted the low calorie beer and then instantly disliked it, deciding to not drink that beverage again. The argument could have been much clearer if it stated whether those tasting results translated into increased sales in this type of product for Magic Hat brewery.
Secondly, the argument is based on the assumption that the people who attended Magic Hat brewery’s tasting room are representative of all customers who buy beers from small brewery shop. This is a weak and unsupported claim as the argument does not clearly link those two groups. To illustrate, consider the possibility that most people who attended the tasting room could be experienced beer specialists, with a sophisticated and peculiar tastes, while the majority of small brewery customers could be occasional beer drinkers who are looking to try regular tasting beers. As a result, those two groups might have significantly different tastes and creating a business strategy based on the taste preferences of the first group could be a mistake. If the argument provided more evidence as to the link between those two groups, it would have been more convincing.
Lastly, the argument fails to consider the fact that trends within the beer industry might change year-over-year. The tasting room event happened last year, and, while low-calorie beers might have been a success at that point in time, there is no evidence that points to its potential success during the current period. Therefore, the argument is based on a very weak and unsupported assumption.
In conclusion, the argument is flawed for the above-mentioned reasons and is therefore unconvincing. It could be considerably strengthened if the author provided more information with regards to its weak assumptions. For example, it could have provided links between the beer tasting results and sales or between the tasting group and the small breweries customer base. Without additional information, the argument remains unsubstantiated and open to debate.