Prompt: "The following appeared in a magazine article on trends and lifestyles.
'In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and fatty cheeses. Walk into the Heart's Delight, a store that started selling organic fruits and vegetables and whole-grain flours in the 1960's, and you will also find a wide selection of cheeses made with high butterfat content. Next door, the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners of the new House of Beef across the street are millionaires.'"
My answer: "The above argument is based on the premise that people are not as concerned about consuming red meat and fatty cheeses as they were a year ago. From this, it draws the conclusion that this lack of concern contributes to the introduction of fatty cheeses at Heart's delight and the modest living made by Good Earth cafe's owners. This argument is flawed for a number of reasons.
Firstly, the argument makes an unwarranted connection between the consumption of red meat and fatty cheeses and the choice of products offered by Heart's delight. It fails to consider the possibility that the people who consume more of red meat and fatty cheeses do so because they consume healthier foods that balance out their intake of these seemingly unhealthy products. It could also be that the people in question have a demanding excercise regimen that requires them to consume more calories than they normally would. Furthermore, the argument simply mentions that Heart's delight offers fatty products. It never once mentions how the sales of these products have been performing compared to their organic fruits and vegetables. If such information were made available, it would perhaps provide a stronger case for correlating fatty intake with the introduction of similar products in Heart's delight.
Another flaw in the argument is that it uses vague language to make its point. For example, it mentions that the owners of Good Earth cafe make a "modest" living, but never once attempts to lay down what a modest living implies. Moreover, the argument here talks about the owners of the business, and not the business itself. Perhaps the owners of Good Earth Cafe choose to take home a modest income so that a significant portion of the profits could be apportioned toward expanding the business. If we assume that the revenue generated by Good Earth cafe far exceeds what the House of Beef generates, and that the owners of House of Beef withdraw a large chunk of the business revenue for themselves, such an assumption would call into question the conclusion the article is attempting to make.
Lastly, the argument does not specify the sample population used by it to arrive at the conclusion that "people in general" do not concern themselves with regulating fatty intake. If the sample, were, say, restricted to a very small portion of the town, this would not be good enough grounds for the argument to generalize a set of assumptions about the populace as a whole. Furthermore, it only talks about three stores. Even if the argument's premises logically led to the conclusion it draws therefrom, it is very likely that such conclusions hold good only for these stores, which would then be considered outliers.
To conclude, vague language and a weak connection between the premise and the conclusion mean that the argument is flawed. For the aforementioned reasons, the argument lacks persuasiveness."
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