Question
The following appeared in a magazine article on trends and lifestyles.
"In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and fatty cheeses. Walk into the Heart's Delight, a store that started selling organic fruits and vegetables and whole-grain flours in the 1960's, and you will also find a wide selection of cheeses made with high butterfat content. Next door, the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners of the new House of Beef across the street are millionaires."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Answer:
The argument claims that people are no longer as concerned as they were about their intake of red meat and fatty cheeses. It based its conclusion on two premises: the first is that the Heart's Delight store which previously started selling organic fruits and vegetables now sells a wide selection of cheeses with high butter fat. The second premise is that the owners of House of Beef are richer than the owners of Good Earth Cafe. This argument manipulates the facts and presented a distorted view of what people choose to consume. It fails to mention several other factors that could be responsible for the observation drawn from the two premises. The conclusion of the argument relies on assumptions without clear evidence. Therefore the argument is weak and unconvincing and has several flaws.
First, the argument readily assumes that people are no longer concerned about their intake of meat and fatty cheeses. This assumption is a stretch as it fails to consider demographic, geographical and health differences before coming to a hasty generalization. For example, the argument fails to mention the specific category of people who are no longer concerned about their intake of fat. Clearly, without this specificity, it will be difficult to reach the conclusion that people are no longer concerned about their diets. The argument could have been much clearer if it explicitly specify the category of people who are not concerned about their health.
Second, the argument claims that Heart's Delight store having a wide selection of cheeses with high butterfat content is an evidence to support the argument that people now consume a lot read meat and fatty cheeses. This again is weak and unsupported as the argument does not demonstrate any correlation between the store inventory and the level of demand for such inventory. While the author might assume that there is a correlation here, there could be a lot of reasons the store will store up a variety of cheese. For example, the store could have repurposed itself from serving customers who need organic fruits and vegetables to customers who want cheese. If the argument had provided evidence that the availability of a wide selection of cheese is due to the increase in demand across all categories of customers, then the argument would have been a lot more convincing.
Thirdly, the argument makes another assumption that because the owners of the new House of Beef are richer than the owners of the Good Earth Cafe, then there are more demands for beef and by extension that people are consuming it more. This fails to consider a range of other factors that could be responsible for the wealth of the owners of the House of Beef. Were the owners wealthy before starting this new restaurant? What other businesses do they own? Do they sell other inventory aside from Beef?
In conclusion, the argument is flawed for the above reasons stated and therefore not convincing. The argument could be strengthen if the author provides all the relevant facts. In order to understand if people are concerned about their intake of red meat and fatty cheese, it is essential to have full knowledge of all the contributing factors. Without this information, the argument remains unsubstantiated and flawed.