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Let Selling Price= 100

Profit (20% on SP)= 20

Cost Price= 100-20= 80

% profit on cost= \(\frac{20}{80}\)*100= 25

Answer: C.
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Bunuel
If a merchant makes a profit of 20% based on the selling price of an article, what percent does the merchant make on the cost?

(A) 20

(B) 40

(C) 25

(D) 80

(E) None of these

We can let R = selling price and C = cost and create the equation:

R - C = 0.2R

0.8R = C

In terms of R, we see that the profit is 0.2R and the cost is 0.8R. Thus the profit as percent of cost is:

0.2R/0.8R = 0.2/0.8 = 2/8 = 1/4 = 25%

Alternate Solution:

Let’s assume the selling price is $100 and let c = the cost of the item. We know that selling price - cost = profit, or:

100 - c = 100 x 0.2

100 - c = 20

80 = c

Since the cost of the item is $80 and the profit made on its sale is $20, we see that the profit as a percent of cost is 20/80 = 1/4 = 25%.

Answer: C
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If a merchant makes a profit of 20% based on the selling price of an article, what percent does the merchant make on the cost?

Assume that SP = $100

Profit = 20 % of SP as mentioned in the question
= 20 % of 100 = $20

CP = SP - Profit = 100 - 20 = 80$

what percent does the merchant make on the cost?
\(\frac{Profit}{CP}* 100 \)= \(\frac{20}{80}*100\) = \(\frac{1}{4 }*100 \)= \(25\)%

Option C is the answer.

Thanks,
Clifin J Francis,
GMAT SME
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This phrase "profit of 20% based on the selling price", means margin/price --> 0.2 = M/P
Also, margin is the diference between price and cost --> M = P-C
And with those --> 0.2 = (P-C)/P
--> 0.2P = P-C
--> -0.8P = -C
--> P/C=1/0.8
--> P/C=10/8
--> P/C=5/4
--> P/C=1,25
--> Margin over cost is 25%
--> ANS: C
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