Simon observed that Internet users tend to recall best the

Question

Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing. 

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.

ywilfred · Answer

I'll take (B). If people are increasing likely to click through ads then they will only recall the first ad they see since they do not need to click on anything to get there.

Vithal · Answer

The option B says, people are increasingly less likely.

I would choose A

ywilfred · Answer

Thanks for pointing out the mistkae, Vithal. I'll go with (A).

sparky · Answer

A.

biddu · Answer

I am still confused between A and B

Can someone please explain why not B

My reason --> If people are less likely to click on the ads, they are not interested in those ads and hence do not recall them

sonaketu · Answer

Not too sure of my reasoning... but my pick for A was becoz, 
ads. effectiveness = total ads remembered/total time spent
Since total ads remembered = 1
Thus, as time is increasing, effectiveness is decreasing.

HowManyToGo · Answer

I'd pick D.

Theodore says that the effectiveness is reducing because of the poor recall rate , and not because they don't go though these ads, internet advertising is much more than enticing users to a click ,it is more of a brand recall tool.

With D, as most of the internet traffic is concentrated in a few sites , it is likely that most of them would start their sessions with these sites and hence recall only the ads on these sites and ignore all other ads, reducing the effectivenss of internet advertising.

HMTG.

sonaketu · Answer

bidd, Can we have the OA for this?

shalinikhatri · Answer

My answer is "A" and I like the reasoning given by Sonaketu.

Arsene_Wenger · Answer

If people are spending more time on the internet, then the chances are that they will forget adverts they see while browsing. (A)

Simon observed that Internet users tend to recall best the

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