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The results of a large study suggest that television viewers enjoy shows with commercials more than those without them. Test subjects who viewed an episode of a television series with commercials rated it more enjoyable than did subjects who viewed the same episode commercial-free. The study’s researchers concluded that a viewer’s enjoyment of a program depends a great deal on how well one can maintain attention, reasoning that commercial breaks enable viewers to reset their attention.

In the columns, select the statement that, if true, would most strengthen the argument and the statement that, if true, would most weaken the argument. Make only two selections, one in each column.


Conclusion:

a viewer’s enjoyment of a program depends a great deal on how well one can maintain attention, reasoning that commercial breaks enable viewers to reset their attention

Television programs tend to hold viewers’ attention better when they have shorter commercial breaks.

This makes sense, but it doesn't indicate whether commercial breaks help people to enjoy shows by enabling them to reset their attention.

Television programs with commercial breaks have often been edited to allow time for the insertion of the breaks.

This makes sense, but what's the effect of the breaks when they are present?

When the option to pause a commercial-free television program is available, the vast majority of people will do so at least once during a program.

This slightly strengthens the case for the conclusion by showing that people prefer shows to pause.

People shown to have especially long attention spans are no more likely to enjoy commercial-free television programs than are people with short attention spans.

This weakens the argument by showing that attention span and enjoyment of a show without commercial breaks are not connected. So, resetting of attention wouldn't be the benefit of commercial breaks.

Commercial-free television programming tends to be of lower production quality than that shown with commercials.

This choice has no effect on the strength of the argument which involves the same shows with and without commercial breaks.

Correct answer: When the option to pause a commercial-free television program is available, the vast majority of people will do so at least once during a program., People shown to have especially long attention spans are no more likely to enjoy commercial-free television programs than are people with short attention spans.
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