PROMPT*********
The following appeared in a letter from a staff member in the office of admissions at Argent University:
“The most recent nationwide surveys show that undergraduates choose their major field primarily based on their perception of job prospects in that field. At our university, economics is now the most popular major, so students must perceive this field as having the best job prospects. Therefore, we can increase our enrollment if we focus our advertising and recruiting on publicizing the accomplishments of our best-known economics professors and the success of our economics graduates in finding employment.”
RESPONSE*******
In the letter from the office of admissions at Argent University, a staff member claims that focusing advertising and recruiting on the accomplishments of their best-know economics professors and success of the University’s economics graduates in finding employment will increase enrollment numbers. This claim has weak support for reasons that shall be discussed in further detail below.
First, the foundation of the argument is a nationwide survey of undergraduates that claims major field is chosen primarily based on perception of job prospect. This nationwide survey has no broader context - we as the reader are unaware of the population of the survey as a function of the total national undergraduate population as well as the diversity within that population. A nationwide survey with 100 participants is much different than a nationwide survey with 100,000 participants if there is a total of 1 million undergraduates in the nation; there is no context of how representative this survey finding truly is of the total undergraduate population.
Second, the staff member claims that because economics is the most popular major at their univeristy, students must perceive this as the field with the best job prospects. The foundation of this argument is based on the survey, which in itself is flawed as decribed above. However, even if there is evidence to support the survey is representative of the nationwide undergraduate population, the staff member neglects a key statement from the studies conclusion - the students primarily choose their major field based off of job prospects in the field. The use of the word “primarily” implies that job prospect is a large factor in the selection of a major field, but is not the only factor in this selection. It could be that, given all other factors are equal, a student uses job prospect to make the final decision on their major field. However, if other factors are not equal in the comparison of major fields, these factors may also provide weight into their final decision since job prospect is not the only factor shown to influence a final decision.
Third, there is weak support that focusing on publishing accomplishments of the university’s best-known economics professors will boost enrollment. Even while assuming all other factors in this argument are true (students do truly select based on job prospects), the accomplishments of the economics professors are largely unrelated to a student’s perception of job prospect in the field of economics. A successful professor does not equate to a successful student, and a successful student does not necessarily equate to better job prospects. The accomplishments of the professors could help boost the esteem of the college and make it appear more elite, but this does give any information to prospective students on their job prospects after graduating.
With the reasons outlined above, this argument is shown to need stronger evidence and support in its claim of focusing advertising and recruitment to increase enrollment. The office of admissions at Argent University should re-evaluate their approach to increase enrollment at their university.