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A marketing agency ran five test advertising campaigns on behalf of a client for a period of 6 months. The ratio of Lifetime Value to Acquisition Cost is the primary metric used to gauge the success of a campaign.
From each drop-down menu, select the options that create the most accurate statement according to the information provided.
Assuming that each of the campaigns had an equal number of customers, the campaign with the highest Lifetime Value to Acquisition Cost is with an approximate value of .
The question is asking for the highest ratio of LV/AC, from our analysis we know that it's Campaign A with the highest ratio of 5.5 which is approximately 5.