GMAT Question of the Day - Daily to your Mailbox; hard ones only

It is currently 16 Oct 2018, 05:46

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

A veterinary pharmaceutical manufacturer implemented a business strate

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Intern
Intern
avatar
Joined: 27 Feb 2013
Posts: 15
Concentration: Marketing, Entrepreneurship
A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 16 Jul 2013, 05:00
10
31
00:00
A
B
C
D
E

Difficulty:

  95% (hard)

Question Stats:

30% (01:50) correct 70% (02:08) wrong based on 2269 sessions

HideShow timer Statistics

A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?


    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.

Source: gmat.babson.edu
Most Helpful Expert Reply
e-GMAT Representative
User avatar
G
Joined: 02 Nov 2011
Posts: 2701
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 16 Jul 2013, 11:02
8
3
shailendrasharma wrote:
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?

    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.

Source: gmat.babson.edu


Responding to a PM

Option B is incorrect because printing recommendations on packaging is different from requirement of prescriptions. Option B is actually out of scope. Just because a vet product does not require prescription before use, it does not mean that it cannot be recommended by vets. For example: there are many medicines available over the counter, which are recommended by the doctors. So, whether pet products recommended by vets are more successful or not does not affect the argument.

Option D is correct for the reason stated by Vishnu above. However, this option is also not GMAT like. The clarity that I find in correct GMAT options is not at all there in this option statement. Are fleas considered pests? Does limiting the active ingredient affect the performance of the product? These are important questions but unanswered.

Thanks,
Chiranjeev
_________________












| '4 out of Top 5' Instructors on gmatclub | 70 point improvement guarantee | www.e-gmat.com

Most Helpful Community Reply
Manager
Manager
User avatar
B
Status: Admitted to U of M Ross
Joined: 01 Dec 2012
Posts: 86
Location: United States (TX)
Concentration: Strategy, Entrepreneurship
GMAT 1: 750 Q50 V42
GPA: 2.9
WE: Consulting (Consulting)
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 16 Jul 2013, 06:33
11
Wonderful question, thank you!

I initially fell for Option E (also had given consideration to B) but option D is the right one IMHO.

The lack/limiting of the active ingredient (because it a non-prescription product) would affect its performance as a flea-killer & logically perform worse than prescribed products, leading to lower sales.
_________________

Regards,
Vishnu

Article --> http://www.topmba.com/blog/could-mba-degree-be-way-forward

General Discussion
Manager
Manager
User avatar
Joined: 27 Jul 2011
Posts: 151
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 16 Jul 2013, 22:11
1
shailendrasharma wrote:
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?

    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.

Source: gmat.babson.edu



I doubt D can be correct ans. As per D

D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

If to sell legislation requires to limit the ingredient , then he must have already done that , otherwise how could he sell any of the products.
So it is not explaining why the manufacturer's strategy failed to achieve its objective
_________________

If u can't jump the 700 wall , drill a big hole and cross it .. I can and I WILL DO IT ...need some encouragement and inspirations from U ALL

Manager
Manager
avatar
Status: Prep Mode
Joined: 25 Apr 2012
Posts: 155
Location: India
Reviews Badge
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 17 Jul 2013, 07:53
1
BukrsGmat wrote:
I doubt D can be correct ans. As per D

D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

If to sell legislation requires to limit the ingredient , then he must have already done that , otherwise how could he sell any of the products.
So it is not explaining why the manufacturer's strategy failed to achieve its objective


Let me try. I would say choice D is the best that would explain why the strategy failed to meet its objective.

Think this way, the practitioner followed the legislation (as you mentioned),but still the plan failed. He failed to anticipate that the active chemical ingredient he is using wouldn't last forever and would lose its intended effect against other products in the market. There was a flaw in his approach because if the legislation itself limits the active ingredient, then he should have given a thought that limited quantity won't last longer.But, he still went on with this plan and the whole project failed.

Hope it helps.
Director
Director
User avatar
B
Joined: 17 Dec 2012
Posts: 629
Location: India
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 08 Jan 2014, 00:06
1
shailendrasharma wrote:
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?

    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.

Source: gmat.babson.edu


We can treat this as a strengthen question for why the product failed.

Choice D does the best to explain why the product failed because even though we may not be sure that the performance decreased, we can say that decrease in performance is a definite possibility.
_________________

Srinivasan Vaidyaraman
Sravna Holistic Solutions
http://www.sravnatestprep.com

Holistic and Systematic Approach

Senior Manager
Senior Manager
avatar
B
Joined: 04 May 2013
Posts: 300
Location: India
Concentration: Operations, Human Resources
Schools: XLRI GM"18
GPA: 4
WE: Human Resources (Human Resources)
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 12 Jan 2014, 19:40
2
1
PREMISES 1. THERE IS A business strategy to encourage sales by creating a product sold over the counter, without the need for a prescription.

2. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood.

COUNTER PREMISE- Advantage of not having to consult a veterinarian in order to buy one

CONCLUSION- The collar was not successful commercially.


A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs......SO THIS ONLY ACCRUES BENEFIT,... WHY FAILED?

B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging........RECOMMENDATION ON PACKAGING IS NOT A PRESCRIPTION...MOREOVER WE DON'T KNOW IF THE ONE SOLD HAS THIS RECOMMENDATION OR NOT

C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.....SEASONAL VARIATION HAS NOT BEEN DESCRIBED

D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient......MEANS IT MAY NOT BE AS EFFECTIVE AS A PRESCRIPTION MEDICINE ....HENCE MAY NOT BE SOLD AS MUCH..............CORRECT

E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal....WHAT ONE MUST DO IS IRRELEVANT...WE ARE WORRIED ABOUT THE DISCREPANCY IN THE RESULTS OF A NEW BUSINESS STRATEGY...

IMO... ANSWER = "D"............
Retired Moderator
avatar
Joined: 29 Apr 2015
Posts: 848
Location: Switzerland
Concentration: Economics, Finance
Schools: LBS MIF '19
WE: Asset Management (Investment Banking)
GMAT ToolKit User Premium Member
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 02 Sep 2015, 13:00
1
Official Explanation for Answer D:

This answer choice presents a logical explanation as to why the product failed. If the law states that non-prescription products can only use small amounts of an active ingredient, then it follows that the product only used a small amount of propuxer. However, since this chemical is what actually makes such products work, then the new flea collar was probably relatively inefficient. This inefficiency led to the product's failure.

However, how do we know that propuxer was used in the product?

Very tricky, I fell for E, but it's indeed not logical:

This statement is a logical tip for pet owners. Unfortunately, it has nothing to do with why the product in question did not succeed. For this answer choice to explain the paradox, we would have to assume that most pet owners shared this view, and lived by it, accepting only prescription medication for their pets. However, that is not given as data in the argument.

And also for B, which is too, not helping evaluating the argument:

It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.
_________________

Saving was yesterday, heat up the gmatclub.forum's sentiment by spending KUDOS!

PS Please send me PM if I do not respond to your question within 24 hours.

Verbal Forum Moderator
avatar
Joined: 15 Apr 2013
Posts: 184
Location: India
Concentration: General Management, Marketing
GMAT Date: 11-23-2015
GPA: 3.6
WE: Science (Other)
GMAT ToolKit User Premium Member Reviews Badge
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 22 Oct 2015, 06:58
1
Hello Reto,

As pointed earlier by e-gmat, this question is actually not as clear as GMATprep problems.

There are issues with correct option (D) also:

It is not mentioned in argument at all the "limited active ingredient would make it less popular in market".......

For pick this answer you need to make following assumptions:

1. limiting active ingredient in anti-pest formulation would result in decrease effectiveness

2. Decease effectiveness would lead to decreased consumer interest in the product and hence decrease sales

I would not recommend this sort of question to naive critical reasoning forum members. There are lot of logical gaps in this question.

Regards
Non-Human User
User avatar
Joined: 01 Oct 2013
Posts: 3184
Premium Member
Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

Show Tags

New post 25 Sep 2018, 21:45
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
_________________

-
April 2018: New Forum dedicated to Verbal Strategies, Guides, and Resources

GMAT Club Bot
Re: A veterinary pharmaceutical manufacturer implemented a business strate &nbs [#permalink] 25 Sep 2018, 21:45
Display posts from previous: Sort by

A veterinary pharmaceutical manufacturer implemented a business strate

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


Copyright

GMAT Club MBA Forum Home| About| Terms and Conditions and Privacy Policy| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.