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    Strategies and techniques for approaching featured GMAT topics

A veterinary pharmaceutical manufacturer implemented a business strate

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A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post Updated on: 05 Nov 2018, 02:57
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A
B
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D
E

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A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?


    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.


Source: gmat.babson.edu

Originally posted by shailendrasharma on 16 Jul 2013, 04:00.
Last edited by Bunuel on 05 Nov 2018, 02:57, edited 1 time in total.
Renamed the topic and edited the question.
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 16 Jul 2013, 10:02
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shailendrasharma wrote:
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?

    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.

Source: gmat.babson.edu


Responding to a PM

Option B is incorrect because printing recommendations on packaging is different from requirement of prescriptions. Option B is actually out of scope. Just because a vet product does not require prescription before use, it does not mean that it cannot be recommended by vets. For example: there are many medicines available over the counter, which are recommended by the doctors. So, whether pet products recommended by vets are more successful or not does not affect the argument.

Option D is correct for the reason stated by Vishnu above. However, this option is also not GMAT like. The clarity that I find in correct GMAT options is not at all there in this option statement. Are fleas considered pests? Does limiting the active ingredient affect the performance of the product? These are important questions but unanswered.

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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 16 Jul 2013, 05:33
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Wonderful question, thank you!

I initially fell for Option E (also had given consideration to B) but option D is the right one IMHO.

The lack/limiting of the active ingredient (because it a non-prescription product) would affect its performance as a flea-killer & logically perform worse than prescribed products, leading to lower sales.
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Article --> http://www.topmba.com/blog/could-mba-degree-be-way-forward

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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 07 Jan 2014, 23:06
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shailendrasharma wrote:
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?

    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.

Source: gmat.babson.edu


We can treat this as a strengthen question for why the product failed.

Choice D does the best to explain why the product failed because even though we may not be sure that the performance decreased, we can say that decrease in performance is a definite possibility.
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 12 Jan 2014, 18:40
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PREMISES 1. THERE IS A business strategy to encourage sales by creating a product sold over the counter, without the need for a prescription.

2. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood.

COUNTER PREMISE- Advantage of not having to consult a veterinarian in order to buy one

CONCLUSION- The collar was not successful commercially.


A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs......SO THIS ONLY ACCRUES BENEFIT,... WHY FAILED?

B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging........RECOMMENDATION ON PACKAGING IS NOT A PRESCRIPTION...MOREOVER WE DON'T KNOW IF THE ONE SOLD HAS THIS RECOMMENDATION OR NOT

C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.....SEASONAL VARIATION HAS NOT BEEN DESCRIBED

D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient......MEANS IT MAY NOT BE AS EFFECTIVE AS A PRESCRIPTION MEDICINE ....HENCE MAY NOT BE SOLD AS MUCH..............CORRECT

E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal....WHAT ONE MUST DO IS IRRELEVANT...WE ARE WORRIED ABOUT THE DISCREPANCY IN THE RESULTS OF A NEW BUSINESS STRATEGY...

IMO... ANSWER = "D"............
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 02 Sep 2015, 12:00
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Official Explanation for Answer D:

This answer choice presents a logical explanation as to why the product failed. If the law states that non-prescription products can only use small amounts of an active ingredient, then it follows that the product only used a small amount of propuxer. However, since this chemical is what actually makes such products work, then the new flea collar was probably relatively inefficient. This inefficiency led to the product's failure.

However, how do we know that propuxer was used in the product?

Very tricky, I fell for E, but it's indeed not logical:

This statement is a logical tip for pet owners. Unfortunately, it has nothing to do with why the product in question did not succeed. For this answer choice to explain the paradox, we would have to assume that most pet owners shared this view, and lived by it, accepting only prescription medication for their pets. However, that is not given as data in the argument.

And also for B, which is too, not helping evaluating the argument:

It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 25 Sep 2015, 09:05
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A. Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs ---- This actually weakens the conclusion. If such is the case, it is more likely to be a success.

B. It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging ---- Recommendation from vet is not addressed in the argument. We're more concerned about what is prescribed and what's not.

C. The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring ---- This somewhat weakens the conclusion. Sales could increase in Spring and cover up of any previous loss

D. To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient ---- Reducing the presence of active ingredient could reduce its effectiveness, it won't be able to serve its intended purpose of repelling the flees. Convincing

E. Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal ---- General truth but not entirely relevant in this case as the argument doesn't say anything about animal's health. It states that the flee dies after ingesting the blood of the host

Hence the answer is D
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post Updated on: 31 Oct 2015, 23:53
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian.
The product was a collar for cats intended as a repellent against fleas that would die after ingesting some of its blood.
Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?

A. Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.
This explains why it is good to use and stresses the point of paradox of why it could not meet meet its success.

B. It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.
This is general info but explains nothing about this product in particular.

C. The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.
This exaggerates the paradox without addressing it as the sales should have risen in one or other season.

D. To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.
since ingredient is limited in usage required amount may not be used and therefore desirable may not result from that and also much is not sold and hence not successful.

E. Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.
(This does not say anything why this product is not successful since what is advisable need not the only or best approach to follow.)

Did not read A and D properly and selected A. :cry:

Originally posted by Nevernevergiveup on 25 Sep 2015, 11:22.
Last edited by Nevernevergiveup on 31 Oct 2015, 23:53, edited 1 time in total.
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 22 Oct 2015, 05:58
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Hello Reto,

As pointed earlier by e-gmat, this question is actually not as clear as GMATprep problems.

There are issues with correct option (D) also:

It is not mentioned in argument at all the "limited active ingredient would make it less popular in market".......

For pick this answer you need to make following assumptions:

1. limiting active ingredient in anti-pest formulation would result in decrease effectiveness

2. Decease effectiveness would lead to decreased consumer interest in the product and hence decrease sales

I would not recommend this sort of question to naive critical reasoning forum members. There are lot of logical gaps in this question.

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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 22 Feb 2016, 05:29
A good understanding of that argument shows that D is the clear winner.
the active ingredient was reduced.
mark the words THE, ACTIVE. and REDUCED.
It simply says. THE product's products efficiency was reduced.
In another way, "The product didn't work as planned because it was lacking in what will make it work.

ACTIVE INGREDIENTS ARE DEFINED AS THE INGREDIENT THAT DO THE WORK OF KILLING THE PEST.
"The" active not "an" active ingredient was reduced.
It's very clear.
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Re: A veterinary pharmaceutical manufacturer implemented a business strate  [#permalink]

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New post 18 Nov 2018, 01:25
shailendrasharma wrote:
A veterinary pharmaceutical manufacturer implemented a business strategy to encourage sales by creating a product that could be legally sold over the counter, without the need for a prescription from a veterinarian. The product was a collar for cats intended as a repellent against fleas that, through biting the host animal's epidermis, would die after ingesting some of its blood. Despite the advantage of not having to consult a veterinarian in order to buy one, the collar was not successful commercially.

Which of the following, if true, does the most to explain why the manufacturer's strategy failed to achieve its objective?


    A) Although the collar was only to be worn externally, its chemical components, through constant contact with the animal's skin, would be absorbed into the bloodstream, not only killing newly-attached fleas, but also ceasing the reproductive cycle of already present fleas and eggs.

    B) It has been proven that pet products with recommendations made by veterinarians printed on their packaging sell far more successfully than those that do not have such recommendations printed on their packaging.

    C) The sales of flea collars and other repellents used to maintain pet health are greatly affected by the changes of season, usually very low during the winter and autumn months of the year, rising with the beginning of spring.

    D) To be able to sell non-prescription products with active ingredients such as propuxer, the chemical used in anti-pest products, legislation requires that manufacturers limit the presence of the active ingredient.

    E) Consultation with a professional veterinarian is always advisable when confronting an issue regarding an animal's health since even someone with a fair amount of medical knowledge may not be aware of illnesses or ailments associated with a specific animal.


Source: gmat.babson.edu



This is a Good CR question!! Little deep thinking is required since the OA is not giving it away directly.

A) INCORRECT - The (chemical used in the collar) gets absorbed into the bloodstream - This results in the death of the fleas already present in the animal's bloodstream. Hence, this OA strengthens the argument and implies that the collar should have been successful.

B) INCORRECT - This is a generalization - that pet product with vet recommendation printed on the packaging, sells better than pet products without vet recommendation.
[If you cannot find a better OA, this could be a possible OA]

C) INCORRECT - This option talks about how the sale of this product varies with seasons. However, the passage does not talk about what season it is (It could be spring too).

D) CORRECT - This option tells that - Legislation mandates that manufacturers who make and sell pet products (without vet prescription) need to "limit the presence" of the active ingredient (propuxer). This ingredient is what makes the pet collar effective against fleas. Hence, you may infer that limiting the ingredient will reduce the effectiveness of the collar and hence hamper sale of the product.

E) INCORRECT - Irrelevant - This option says that one must consult a vet if the animal is sick/unhealthy. The passage doesn't say that the collar is for unhealthy pets.
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Re: A veterinary pharmaceutical manufacturer implemented a business strate &nbs [#permalink] 18 Nov 2018, 01:25
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