According to a survey of subscribers to Systems magazine, only 30 percent of all merchandise orders placed by subscribers in response to advertisements in the magazine last year were placed by subscribers under age 35. According to a subsequent tabulation by Systems advertisers, however, most of the merchandise orders placed in response to advertisements in Systems last year were placed by people under age 35. Therefore, either the survey or the tabulation was inaccurate.
The key assumption here is that "subscribers under age 35" and "people under age 35" are the same set of people. Option E highlights that they are infact 2 different sets: one who is a subscriber and the other who buys at news paper stands.
Which of the following poses a challenge that points to the inadequacy of the argument as presented?
A. More subscribers to Systems who have never ordered merchandise in response to advertisements in the magazine might be age 35 or over than under age 35. - Irrelevant.
B. The proportion of subscribers to Systems who are under age 35 might have increased substantially in the past year.- Irrelevant.
C. People might often identify merchandise they wish to purchase in magazine advertisements but then make the actual purchases in stores. - Irrelevant.
D. The advertisements that appear in Systems might be designed primarily to be attractive to people under age 35. - May be but it still does't hit the assumption which is that both are same group, and the contradiction still remains, meaning the conclusion is still not weakened.
E. Many people who place orders for merchandise in response to advertisements in Systems might purchase the magazine at newsstands, not by subscription. - ok