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Director
Joined: 01 Jan 2008
Posts: 506

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29 Apr 2008, 01:32
00:00

Difficulty:

(N/A)

Question Stats:

100% (02:32) correct 0% (00:00) wrong based on 5 sessions

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Advertisement: Northwoods Maple Syrup, made the old-fashioned way, is simply tops for taste. And here is the proof: in a recent market survey, 7 out of every 10 shoppers who expressed a preference said that Northwoods was the only maple syrup for them, no ifs, ands, or buts.

(A) The proportion of shoppers expressing no preference might have been very small.

(B) Other brands of maple syrup might also be made the old-fashioned way.

(C) No market survey covers more than a sizable minority of the total population of consumers.

(D) The preference for the Northwoods brand might be based on such a factor as an exceptionally low price.

OA : D
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Joined: 17 Jan 2008
Posts: 585
Location: Ann Arbor, MI
Schools: Ross '12 (MBA/MS)

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29 Apr 2008, 02:13
D is the best answer because it provides a legitimate reason other than taste as to why 7 out of every 10 shoppers prefer Northwood syrup.
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Director
Joined: 18 Feb 2008
Posts: 790

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29 Apr 2008, 17:46

Almost fell for A.
VP
Joined: 10 Jun 2007
Posts: 1439

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29 Apr 2008, 18:41
bhatiagp wrote:
Advertisement: Northwoods Maple Syrup, made the old-fashioned way, is simply tops for taste. And here is the proof: in a recent market survey, 7 out of every 10 shoppers who expressed a preference said that Northwoods was the only maple syrup for them, no ifs, ands, or buts.

(A) The proportion of shoppers expressing no preference might have been very small.

(B) Other brands of maple syrup might also be made the old-fashioned way.

(C) No market survey covers more than a sizable minority of the total population of consumers.

(D) The preference for the Northwoods brand might be based on such a factor as an exceptionally low price.

OA : D

D.

Director
Joined: 26 Jul 2007
Posts: 535
Schools: Stern, McCombs, Marshall, Wharton

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30 Apr 2008, 09:20
I get D as well.

I would have went for A if the proportion of shoppers expressing a preference was small.

Ex. 1000 people survey, and only 10 people had a preference and 7 of those chose Northwoods. Statistically you would be correct but you would only be talking about 7 out of 1000 people.

It seems like the set the problem up to lead you in that direction which is why they placed that answer 1st.

For CR I have to read all the answer choices even if I think I have the answer.
Senior Manager
Joined: 26 Mar 2008
Posts: 319
Location: Washington DC

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01 May 2008, 10:29
I would go for C. since the ad says that Northwoods maple syrup is the best in taste and provide evidence that 7 out 10 people go for that. Only C says that fraction 7 out of 10 is not sample of entire population.
Whats the OA?
Director
Joined: 26 Jul 2007
Posts: 535
Schools: Stern, McCombs, Marshall, Wharton

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01 May 2008, 11:11
marshpa wrote:
I would go for C. since the ad says that Northwoods maple syrup is the best in taste and provide evidence that 7 out 10 people go for that. Only C says that fraction 7 out of 10 is not sample of entire population.
Whats the OA?

C does not say that the survey is not a sample of the entire population.

C) No market survey covers more than a sizable minority of the total population of consumers.

It says that the survery is not more than a sizable minority

So it could still be a sizeable minority.

The word sizeable implies that there is a decent amount.

ex. If 48 people out of 100 were surveyed, the 48 were surveyed and 52 were not. 48 people would be a "sizeable minority".

But even if we look past the actually numbers C does not address if the number of people were representative of the whole.

You could survery 100 people who could be a good sample size for 1,000,000 people if they are represenative of the whole.
Director
Joined: 05 Jan 2008
Posts: 688

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02 May 2008, 10:43

Advertisement claims the taste to be top. thus any option that shows that there is a different reason of purchase would help us nail the answer.

D does that by showing the preference for exceptionally low price
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Director
Joined: 01 Jan 2008
Posts: 506

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02 May 2008, 13:36
OA IS D
Re: CR Maple Syrup   [#permalink] 02 May 2008, 13:36
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