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An advertising agency, in its first campaign, used an animal character

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An advertising agency, in its first campaign, used an animal character  [#permalink]

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28 Aug 2015, 03:46
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An advertising agency, in its first campaign, used an animal character as a mascot for a breakfast cereal targeted at children. In an analysis of the campaign, it was found that the image of the animal was a major influence on the excellent sales that the product created. Faced with its next challenge - creating a campaign for a women's fashion chain - the agency would be well-advised to repeat its previous tactics.

The argument is flawed primarily because the author

A) suggests a plan of action that has not been verified in any previous trial
B) draws a conclusion on the basis of the success of a previous methodology
C) relies on a false analogy to form a recommendation
D) does not provide detailed findings of the analysis
E) does not consider the market influence of campaigns created by competing agencies

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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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28 Aug 2015, 07:23
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Hi
Can you please explain why B is incorrect
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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28 Aug 2015, 07:52
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amatya wrote:
Hi
Can you please explain why B is incorrect

Hi amatya

Draw a conclusion on the basis of previous success is correct strategy. If you made something and this works why not use it one more time?
That is why B is incorrect.

The flaw is that agency try to apply this strategy to completley another audience: children in first campaign and women in another campaign. This is wrong because we can not apply the same strategies to different groups.
That is why C is correct.
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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28 Aug 2015, 09:59
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"False analogy" doesn't mean an analogy that is not present or not true itself.

Irrelevant analogy could have been much clearer. I narrowed down to B and C,but finally marked B.
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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28 Aug 2015, 15:02
gaurav22nitj wrote:
"False analogy" doesn't mean an analogy that is not present or not true itself.

Irrelevant analogy could have been much clearer. I narrowed down to B and C,but finally marked B.

Hello gaurav22nitj

According to Oxford dictionary:
false: 5. usually before noun
wrong or mistaken, because it is based on sth that is not true or correct

I think this meaning is quite good in this context, isn't it?
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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28 Aug 2015, 19:33
Hmmm...according to this definition of "false" it makes sense that analogy itself was not true,though element that is analogous is true.

Now i can see the difference.
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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06 May 2016, 14:07
Initially there appears to be some confusion between choices B and C but after a through reading we get that the correct answer is actually option C because it simply tells us that the strategy used for children'd ad can NOT AGAIN be used for women's Fashion

P.S. Apples can't be compared to Oranges
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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05 Jun 2017, 17:11
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Harley1980 wrote:
An advertising agency, in its first campaign, used an animal character as a mascot for a breakfast cereal targeted at children. In an analysis of the campaign, it was found that the image of the animal was a major influence on the excellent sales that the product created. Faced with its next challenge - creating a campaign for a women's fashion chain - the agency would be well-advised to repeat its previous tactics.

The argument is flawed primarily because the author

A) suggests a plan of action that has not been verified in any previous trial
B) draws a conclusion on the basis of the success of a previous methodology
C) relies on a false analogy to form a recommendation
D) does not provide detailed findings of the analysis
E) does not consider the market influence of campaigns created by competing agencies

A) suggests a plan of action that has not been verified in any previous trial. argument states in a analysis of campaign, it was found image of animal was a major influence on excellent sales.So, it is verified
B) draws a conclusion on the basis of the success of a previous methodology. the agency would be well-advised to repeat its previous tactics. This is recommending not concluding.
C) relies on a false analogy to form a recommendation. Correct. the comparison being made is between two different entities: children vs women. and " the agency would be well-advised" is a form of recommendation
D) does not provide detailed findings of the analysis incorrect.
E) does not consider the market influence of campaigns created by competing agencies. Faced with new challenge suggests they are considering it
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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03 Jul 2017, 10:52
I think B is totally wrong because author hasn't made a clear conclusion on the basis of previous success
conclusion is always a strong or extreme result. author just said that the agency would be well-advised to repeat the previous tactics...one cant say that its a conclusion based on some previous success.
C is the right option
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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08 Jul 2017, 05:07
We can be sure that the strategy that worked for the children will work in case of women .
So it would be counterproductive to repeat the strategy used for the children.
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Re: An advertising agency, in its first campaign, used an animal character  [#permalink]

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05 Mar 2019, 12:37
Can you say why B is incorrect instead of C? I narrowed down to B and C but chose B.
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Re: An advertising agency, in its first campaign, used an animal character   [#permalink] 05 Mar 2019, 12:37
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