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An antique and curiosity shop is weighing the advantages of renewing

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An antique and curiosity shop is weighing the advantages of renewing  [#permalink]

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New post 25 Jul 2018, 04:41
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  45% (medium)

Question Stats:

70% (01:39) correct 30% (02:30) wrong based on 88 sessions

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An antique and curiosity shop is weighing the advantages of renewing its regular advertisement in a monthly trade publication. The shop originally placed the advertisement in order to increase business, but found that the majority of its sales are made to those who do not read the publication and have not seen the ad. The shop is considering canceling the advertisement in that publication in order to save money.

The answer to which of the following questions would be LEAST relevant to the shop's decision?


(A) How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?

(B) Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?

(C) Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?

(D) How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?

(E) Is any significant change expected in the pattern of the trade publication's circulation?

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Re: An antique and curiosity shop is weighing the advantages of renewing  [#permalink]

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New post 25 Jul 2018, 04:50
ans: IMO : C
Not sure but have a feeling that shop's competitors is not the issue here. ans to A, B , D and E will be relevant in making the decision about the Ad.


Bunuel wrote:
An antique and curiosity shop is weighing the advantages of renewing its regular advertisement in a monthly trade publication. The shop
originally placed the advertisement in order to increase business, but found that the majority of its sales are made to those who do not read
the publication and have not seen the ad. The shop is considering canceling the advertisement in that publication in order to save money.

The answer to which of the following questions would be LEAST relevant to the shop's decision?


(A) How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?

(B) Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?

(C) Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?

(D) How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?

(E) Is any significant change expected in the pattern of the trade publication's circulation?

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Re: An antique and curiosity shop is weighing the advantages of renewing  [#permalink]

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New post 25 Jul 2018, 06:57
C.

The competitors may/not be satisfied with the mag, and it doesn't in any way affects the orgs decision.
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An antique and curiosity shop is weighing the advantages of renewing  [#permalink]

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New post 25 Jul 2018, 10:38
An antique and curiosity shop is weighing the advantages of renewing its regular advertisement in a monthly trade publication. The shop originally placed the advertisement in order to increase business, but found that the majority of its sales are made to those who do not read the publication and have not seen the ad. The shop is considering canceling the advertisement in that publication in order to save money.

The answer to which of the following questions would be LEAST relevant to the shop's decision?


(A) How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?
What if there is one customer who has read the advertisement and subsequently made a very expensive purchase ? Then, cancelling the ad is not a wise option.

(B) Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?
What if the ad when published in a leading publication is likely to bring more customers?

(C) Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?
I would say we should focus on our own problem before looking at the competitors' satisfaction with the ad.

(D) How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?
Same reasoning as of A.

(E) Is any significant change expected in the pattern of the trade publication's circulation?
What if the publication triples its circulation ?
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Re: An antique and curiosity shop is weighing the advantages of renewing  [#permalink]

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New post 02 Aug 2018, 02:04
Bunuel wrote:
An antique and curiosity shop is weighing the advantages of renewing its regular advertisement in a monthly trade publication. The shop originally placed the advertisement in order to increase business, but found that the majority of its sales are made to those who do not read the publication and have not seen the ad. The shop is considering canceling the advertisement in that publication in order to save money.

The answer to which of the following questions would be LEAST relevant to the shop's decision?


(A) How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?

(B) Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?

(C) Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?

(D) How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?

(E) Is any significant change expected in the pattern of the trade publication's circulation?


KAPLAN OFFICIAL EXPLANATION:



In this next one we're asked to find the choice that is least relevant to making a certain decision. Thus, answering the other four questions will provide evidence that will either strengthen or weaken the rationale for the decision. You should read the stimulus while thinking about the kinds of things you might want to know before making such a decision. Here's the situation: The ad was placed to increase business, but most sales are made to people who have not seen the ad. Based on this evidence, the shop owner concludes that perhaps the ad should not be renewed. The evidence here concerns the majority of the shop's sales, but the conclusion involves canceling the ad—the implication being that the ad is not paying for itself. We wish to eliminate the four answer choices that contain information relevant to the decision; that is, that may offer clues as to whether the ad indeed pays for itself or not. Imagine that you are a business consultant, and consider whether you would ask the shop owner the question contained in each choice.

An 800 test taker is able to creatively envision the kinds of situations that might help him to evaluate answer choices.

(C) contains information irrelevant to the decision. Nothing in the original argument concerns the satisfaction of the shop's competitors. Even if competitors are not satisfied with the effects of their ads in trade publications, this particular ad in this particular publication may make money for this store. It may be interesting information for other reasons, but the answer to the question in (C) would not be very helpful in making the decision at hand, which makes (C) the correct answer.

(A)'s question would yield information particularly useful in making the decision. Although the ad doesn't bring in most business, it might bring in some, and that business might be worth more than the cost of the ad.

(B) may very well also produce information useful in making the decision. The existence of other, more productive uses for the ad money is certainly a pertinent consideration.

(D)'s question would reveal useful information. Even though most of the sales are not generated by the ad, the value of the sales that are might be relatively high. Knowing the number of big spenders the ad attracts would certainly aid in making the decision.

(E) fits well into the arsenal of pertinent questions. The future audience of the publication is crucial to assessing the wisdom of renewing the ad.
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New to the Math Forum?
Please read this: Ultimate GMAT Quantitative Megathread | All You Need for Quant | PLEASE READ AND FOLLOW: 12 Rules for Posting!!!

Resources:
GMAT Math Book | Triangles | Polygons | Coordinate Geometry | Factorials | Circles | Number Theory | Remainders; 8. Overlapping Sets | PDF of Math Book; 10. Remainders | GMAT Prep Software Analysis | SEVEN SAMURAI OF 2012 (BEST DISCUSSIONS) | Tricky questions from previous years.

Collection of Questions:
PS: 1. Tough and Tricky questions; 2. Hard questions; 3. Hard questions part 2; 4. Standard deviation; 5. Tough Problem Solving Questions With Solutions; 6. Probability and Combinations Questions With Solutions; 7 Tough and tricky exponents and roots questions; 8 12 Easy Pieces (or not?); 9 Bakers' Dozen; 10 Algebra set. ,11 Mixed Questions, 12 Fresh Meat

DS: 1. DS tough questions; 2. DS tough questions part 2; 3. DS tough questions part 3; 4. DS Standard deviation; 5. Inequalities; 6. 700+ GMAT Data Sufficiency Questions With Explanations; 7 Tough and tricky exponents and roots questions; 8 The Discreet Charm of the DS; 9 Devil's Dozen!!!; 10 Number Properties set., 11 New DS set.


What are GMAT Club Tests?
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Re: An antique and curiosity shop is weighing the advantages of renewing &nbs [#permalink] 02 Aug 2018, 02:04
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