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Analytical Writting Assessment (AWA)- [b]“Advertising the reduced pric

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Analytical Writting Assessment (AWA)- [b]“Advertising the reduced pric  [#permalink]

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New post 29 Jan 2019, 02:22
“Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales.
Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were
advertised in The Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether
the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more
than half the customers who answered in the affirmative spent over $100 at the store.”



The argument states that advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales and cites an study in which when a customer makes a purchase from store he or she was asked whether he or she had read the ad published on Daily Gazette. Two-thirds of the 200 shoppers asked answered in the affirmative and furthermore, more than half the customers who answered in the affirmative spent over $100 at the store. Stated in this way the argument fails to mention several key factors, on the basis of which it could be evaluated. Clearly, the conclusion of argument is based on the various assumptions, for which no clear evidence is provided. Hence, argument is weak and has several flaws.


Firstly, the argument states that advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales by citing a study in which thirty sale items from a store in downtown Marston were advertised in The Gazette for four days and sales of whom increased by advertising. It is also possible that thirty items which were advertised, were not sold at reduced price. That is, thirty items were sold at there regular price and advertising them actually increased there sales. This may not holds in case of reduced price items because advertising them may not increase there sale further as there is enough awareness among public due to there reduced price.

Secondly, the argument states that each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad and two-thirds of the 200 shoppers asked answered in the affirmative. It may be case that shoppers purchased the advertised items not after reading the ad but instead they already wanted to purchase that item and had seen the advertisement by chance. So, it may be the need which drived the customer not the advertisement itself.

Finally, the argument states that advertisement influence the customer purchasing by citing a claim that more than half the customers who answered in the affirmative spent over $100 at the store . The argument does not provide data about the customers who had not read the advertisement. Maybe ,customers who had not read the advertisement did a purchase of amount greater than $100. This clearly, weakens the argument. As a result, this conclusion has no legs to stand on.


In conclusion, the argument is flawed for the above-mentioned reasons and is therefore unconvincing. It could be considerably strengthened if the author clearly mentioned all the relevant facts. In order to assess the merits of a certain situation/decision, it is essential to have full knowledge of all contributing factors. Without this, the argument remains unsubstantiated and open to debate.


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Re: Analytical Writting Assessment (AWA)- [b]“Advertising the reduced pric  [#permalink]

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New post 29 Jan 2019, 11:04
1
My dear Rubal, why are you so concerned about AWA? I just check and found that you've written 6 essays in the past 3 days, 2 on each day. Given your passion to get a perfect 6 on the AWA section, I hope you finally get it. As I said earlier, you still need to add little volume to your paragraphs. More importantly, please watch out for grammar errors. I could see several errors, namely Pronoun errors, Subject-Verb errors, Modifiers errors, among others.

Please take inspiration from the famous chineseburned template and tweak it to adjust your writing abilities. Kaplan guides also provide some excellent AWA resources, slightly dense though.

All the best. :)

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Re: Analytical Writting Assessment (AWA)- [b]“Advertising the reduced pric   [#permalink] 29 Jan 2019, 11:04
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