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25 Feb 2019, 03:45
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'Magic Hat brewery recently released the results of a survey of visitors to its tasting room last year.Magic Hat reports that the majority of visitors asked to taste its low calorie beers. To boost sales, other small brewery should brew low calorie beers as well'.
Here goes my essay:
The argument that small breweries should brew low calorie beer to boost their sale based on the survey conducted last year by Magic Hat Brewery omits some important concerns that must be addressed to substantiate the argument.The statement that follows that all small breweries will gain by brewing low calorie beer based on solely one survey does not constitute a logical argument.The author draws a weak analogy between the Magic Hat brewery and the small breweries and assumes that because their products are same they are same in all aspects.
First, the author readily assumes that small breweries have same quality of brewing machines as Magic Hat brewery. If the quality of machines are not as par with the Magic Hat Brewery, small brewery would not be able to produce good quality low calorie beer and therefore would not meet customers expectation. In addition to this, argument does not mention anything about the costs involved in installation of these brewing machines and the costs involved to source special ingredients required to produce this beer which could increase the production costs and hence the selling price. As a result it would be difficult for small brewery to sell this beer.
Second, the claim that low calorie beer will be profitable for even small breweries is weak and unsupported because of lack of evidence.The argument does not give any details about the target audience and the location of the breweries. For instance, Magic Hat is located in the downtown and caters to the elite class who prefer low calorie beer and are health conscious, while small breweries are located in suburbs and cater to middle class audience who like regular beer.
Finally, the argument fails to cite any statistical evidence of the taste preference of people surveyed :which could have changed over a period of year; gender and age group of the beer tasters; and the sample size. This sample size of the survey must be representative of the overall beer drinkers and should be relevant to make any recommendation.
In conclusion, the argument is flawed for the above mentioned reasons and is therefore unconvincing. The argument can be considerably strengthened if the author had explicitly mentioned the location, sample size, revenues and average size of the breweries mentioned in the argument.It is essential to have full knowledge of all the contributing factors before makeing any recommendation particularly in this case. Without this informationthe argument remains unsubstantiated and open to debate.
Here goes my essay:
The argument that small breweries should brew low calorie beer to boost their sale based on the survey conducted last year by Magic Hat Brewery omits some important concerns that must be addressed to substantiate the argument.The statement that follows that all small breweries will gain by brewing low calorie beer based on solely one survey does not constitute a logical argument.The author draws a weak analogy between the Magic Hat brewery and the small breweries and assumes that because their products are same they are same in all aspects.
First, the author readily assumes that small breweries have same quality of brewing machines as Magic Hat brewery. If the quality of machines are not as par with the Magic Hat Brewery, small brewery would not be able to produce good quality low calorie beer and therefore would not meet customers expectation. In addition to this, argument does not mention anything about the costs involved in installation of these brewing machines and the costs involved to source special ingredients required to produce this beer which could increase the production costs and hence the selling price. As a result it would be difficult for small brewery to sell this beer.
Second, the claim that low calorie beer will be profitable for even small breweries is weak and unsupported because of lack of evidence.The argument does not give any details about the target audience and the location of the breweries. For instance, Magic Hat is located in the downtown and caters to the elite class who prefer low calorie beer and are health conscious, while small breweries are located in suburbs and cater to middle class audience who like regular beer.
Finally, the argument fails to cite any statistical evidence of the taste preference of people surveyed :which could have changed over a period of year; gender and age group of the beer tasters; and the sample size. This sample size of the survey must be representative of the overall beer drinkers and should be relevant to make any recommendation.
In conclusion, the argument is flawed for the above mentioned reasons and is therefore unconvincing. The argument can be considerably strengthened if the author had explicitly mentioned the location, sample size, revenues and average size of the breweries mentioned in the argument.It is essential to have full knowledge of all the contributing factors before makeing any recommendation particularly in this case. Without this informationthe argument remains unsubstantiated and open to debate.
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22 Oct 2020, 11:07
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Hello from the GMAT Club VerbalBot!
Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).
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Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).
Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
Archived Topic
Hi there,
This topic has been closed and archived due to inactivity or violation of community quality standards. No more replies are possible here.
Where to now? Join ongoing discussions on thousands of quality questions in our Verbal Questions Forum
Still interested in this question? Check out the "Best Topics" block above for a better discussion on this exact question, as well as several more related questions.
Thank you for understanding, and happy exploring!
