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06 Oct 2020, 09:28
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D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
80% (01:26) correct
20%
(01:44)
wrong
based on 352
sessions
History
Date
Time
Result
Not Attempted Yet
Buy Plenty, a supermarket chain, had successfully implemented an in store promotional campaign based on vide o messages, flashed on a large screen. The purpose of the again was to motivate customers to purchase products which they had not paned to buy before they entered the store. The sales manager of Build-it Inc, a chain of do-it yourself hardware stores, saw the campaign and plans to introduce it in Build-It locations.
The sales manager’s plan assumes that
A. Supermarket and hardware product are the same
B. Products cannot be sold successfully without a video sales campaign
C. Supermarket change do not sell hardware products
D. Consumer decision making to buy products does not differ substantially when it comes to both supermarket and hardware products
E. In-store campaigns are more effective than out of store advertising and sales promotion
The sales manager’s plan assumes that
A. Supermarket and hardware product are the same
B. Products cannot be sold successfully without a video sales campaign
C. Supermarket change do not sell hardware products
D. Consumer decision making to buy products does not differ substantially when it comes to both supermarket and hardware products
E. In-store campaigns are more effective than out of store advertising and sales promotion
06 Oct 2020, 10:00
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I got D.
Conclusion: The hardware store manager feels that the same video messages deployed in the supermarket will work in his store.
A. Supermarket and hardware product are the same - IRRELEVANT - this is about the video messages.
B. Products cannot be sold successfully without a video sales campaign - Nothing in the argument implies this.
C. Supermarket change do not sell hardware products - This is about the video campaign, not the products - IRRELEVANT.
D. Consumer decision making to buy products does not differ substantially when it comes to both supermarket and hardware products - Correct. If negated, then the statement says that the products DO differ substantially, so why would the same plan work?
E. In-store campaigns are more effective than out of store advertising and sales promotion - theres nothing about out of store ads. IRRELEVANT
Conclusion: The hardware store manager feels that the same video messages deployed in the supermarket will work in his store.
A. Supermarket and hardware product are the same - IRRELEVANT - this is about the video messages.
B. Products cannot be sold successfully without a video sales campaign - Nothing in the argument implies this.
C. Supermarket change do not sell hardware products - This is about the video campaign, not the products - IRRELEVANT.
D. Consumer decision making to buy products does not differ substantially when it comes to both supermarket and hardware products - Correct. If negated, then the statement says that the products DO differ substantially, so why would the same plan work?
E. In-store campaigns are more effective than out of store advertising and sales promotion - theres nothing about out of store ads. IRRELEVANT
07 Oct 2020, 08:00
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Same D - products need to be similar, so the advertisement can work for both stores, because it is not the same thing when you buy milk, or hardware tool
