Intern
Joined: 21 Oct 2012
Posts: 27
Location: United States
Concentration: Marketing, Operations
GMAT 1: 650 Q44 V35
GMAT 2: 600 Q47 V26
GMAT 3: 660 Q43 V38
GPA: 3.6
WE:Information Technology (Computer Software)
Could anyone familiar with AWA kindly review my AWA? Thanks in advance
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24 Sep 2014, 02:39
Could you kindly review my AWA, it was my first one so hopefully i can improve with a few pointers from you.
Thanks in advance.
The argument claims that Motrocycle X has been manufactured in the United States for 70 years. Although one foreign company has copied the motorcycle and selling it for less, the company has failed to attract motorcycle X customers - some say because its product lacks the exceptionally loud noise made by motorcycle X and goes on to say that there must be some other reason for the less sales of the of copy the motorcycle. The argument fails to account many facts and makes assumptions about the customer behaviour and hence has many flaws.
Firstly, the argument fails to account for the uniqueness that a product can bring to a particular customer. For example a cutomer interested in bunjee jumping is in it for the thrill as well as the uncertainity the sport brings with it. The customers actually sign a form which frees the bunjee jumping organisers from any accidents that may take place during the jump. Whereas the same kind of enthusiasm might not be evoked from something like a canoe ride across a lake. Thus the author fails to consider the appeal that a particular product has to a customer.
Secondly, the author goes onto calim that foreign cars are quieter than similar American-made cars but sell atleast as well. Here the author fails to account that the customer base that the similar American-made cars cater to might be significantly different from the customer base that the Foreign based cars cater to. The selling point for foreign based cars might be that they are much cheaper when compared to their American counterparts. So the author makes an unwanted comparison between two unrelated things. For example we cannot compare the market for baseball bats and cricket bats. Both serve a seperate audience.
Finally, the author says that the Motorcycle X is advertised based on its durability and sleek lines, not noisiness, and the ads typically have voice overs or rock music rather than engine-roar on the soundtrack, but he fails to consider that there might be other ways than just advertisements on television to highlight to potential customers that Motorcycle X is noisy. For instance this particular feature might be highlighted when the customer comes in for a test ride or vists the site hosted online for Motorcycle X's sale. Thus the author makes the most basic error by assuming that the television advertisements are the only way to communicate the different features of Motorcycle X to its target audience.
In conclusion the author's argument is not sound as he fails to take into consideration the above mentioned points. Had the author taken into consideration the points mentioned above he may have had a strong case for his view. He fails to do so and hence presents an argument that is vulnerable to criticism.