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# Cultural anthropologists who have been observing and interviewing

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General GMAT Forum Moderator
Joined: 15 Jan 2018
Posts: 598
Concentration: General Management, Finance
GMAT 1: 720 Q50 V37
Cultural anthropologists who have been observing and interviewing  [#permalink]

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21 Feb 2019, 11:23
2
00:00

Difficulty:

45% (medium)

Question Stats:

62% (01:41) correct 38% (02:01) wrong based on 218 sessions

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Cultural anthropologists who have been observing and interviewing customers in retail stores have announced a definitive theory to explain the effect that in-store product displays have on customer purchasing behavior.

Which of the following, if true, would be least likely to represent a benefit of the theory to retailers?

A. Retailers will be able to eliminate costly product displays that fail to increase sales.

B. Retailers will gain insight into how consumers determine whether or not to buy a particular product.

C. The new theory will make consumers aware of how product displays influence their purchasing decisions.

D. The new theory will determine what types of retail display gimmicks produce a negative reaction in consumers.

E. The new theory will explain why consumers often purchase at different stores goods that could be brought at just one store.

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Joined: 15 Jan 2019
Posts: 13
Re: Cultural anthropologists who have been observing and interviewing  [#permalink]

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21 Feb 2019, 21:33
Why C is the correct answer? Is it talking about weakness the argument?

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Joined: 24 Jul 2018
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Schools: IMD
GPA: 4
Re: Cultural anthropologists who have been observing and interviewing  [#permalink]

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21 Feb 2019, 22:29
RaquelR1409 wrote:
Why C is the correct answer? Is it talking about weakness the argument?

Posted from my mobile device

I think it's because option C is talking about customer awareness rather than the retailers interest.
I have also marked option A first hand, but after seeing the OA, the explanation came to my mind. Still I would wait for any expert to reply on this to know if my explanation is correct or not.
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Re: Cultural anthropologists who have been observing and interviewing  [#permalink]

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23 Feb 2019, 04:32
1
DisciplinedPrep wrote:
Cultural anthropologists who have been observing and interviewing customers in retail stores have announced a definitive theory to explain the effect that in-store product displays have on customer purchasing behavior.

Which of the following, if true, would be least likely to represent a benefit of the theory to retailers?

Only C is not supporting the retailers cause and therefore is the correct answer.

If you observe carefully, you will see all other options are providing some sort of information that retailers can use to their advantage.

Hence C.

A. Retailers will be able to eliminate costly product displays that fail to increase sales.

B. Retailers will gain insight into how consumers determine whether or not to buy a particular product.

C. The new theory will make consumers aware of how product displays influence their purchasing decisions.

D. The new theory will determine what types of retail display gimmicks produce a negative reaction in consumers.

E. The new theory will explain why consumers often purchase at different stores goods that could be brought at just one store.
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Joined: 27 Mar 2018
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Re: Cultural anthropologists who have been observing and interviewing  [#permalink]

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25 Feb 2019, 15:41
1
C gives the reason why the retailers will NOT want theory given or exposed. The "least" reason.
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Joined: 21 May 2017
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GMAT 1: 660 Q49 V31
Re: Cultural anthropologists who have been observing and interviewing  [#permalink]

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03 Mar 2019, 06:12
Is E wrong because its neither a benefit nor loss to retailer ?
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Joined: 25 Apr 2018
Posts: 636
GMAT 1: 680 Q49 V34
Re: Cultural anthropologists who have been observing and interviewing  [#permalink]

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08 Mar 2019, 02:12
zac123 wrote:
Is E wrong because its neither a benefit nor loss to retailer ?

No, see option E.
Quote:
The new theory will explain why consumers often purchase at different stores goods that could be brought at just one store.

This gives retailers proper reasons for remodeling their products or stores so that consumers may purchase from their store.So, this choice is an benefit for retailer.
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Re: Cultural anthropologists who have been observing and interviewing   [#permalink] 08 Mar 2019, 02:12
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