I am a results-driven growth and lifecycle marketer with experience across e-commerce and real estate, specializing in user engagement, cohort-based targeting, and high-impact campaign execution. After completing my BBA (Hons) in Marketing from Christ University with First Class Distinction (GPA 3.83/4), I began my professional journey in sales and marketing at Godrej Properties before transitioning into growth marketing at Meesho. My career so far has been shaped by a strong analytical mindset, stakeholder management skills, and a passion for user-centric experimentation.

Key elements of my background include:
• Experience in both B2C and high-value B2B2C environments (e-commerce and real estate)
• Strong foundation in campaign strategy, CRM, negotiation, and client management
• Track record of building user-first experiments and executing data-backed growth initiatives
• Represented India internationally in roller skating, demonstrating discipline, competitiveness, and long-term commitment

Major Achievements:
Professional
• Grew CTR by 50% and added approximately 300K incremental DAU for Meesho’s Mega Blockbuster Sale through cohort-based personalization and insight-driven campaign design
• Executed more than 50 large-scale push and WhatsApp campaigns with zero QC errors, ensuring seamless alignment across creative, tech, and business teams
• Drove ₹19.5 Cr in revenue for Godrej Ascend with a 6.5% conversion rate, outperforming the industry benchmark
• Contributed to the launch success of Godrej Reserve, Kandivali by generating ₹13 Cr within just two days
Academic and Co-curricular
• Graduated First Class with Distinction from Christ University (GPA 3.83/4)
• Secured top positions in marketing competitions, including SRCC Marketing Stimulus (Top 5) and Aroha 2022 (Winner)
• Held leadership roles such as Stage Head at the Student Welfare Office and Event Head for the marketing event “11th Hour”
Sports and Personal Achievements
• Represented India at the World Roller Games 2019 in Barcelona
• Silver Medalist at the Asian Roller Skating Championships in South Korea
• Multiple national and state-level medals, including three National Bronze, two National Silver, and seven State/District Golds
• Raised ₹25,000 for Habitat for Humanity during COVID-19 relief efforts

Short-Term Goal (Post-MBA):
Transition into a product marketing or growth strategy role at a leading tech or consumer internet company, where I can combine user insights, experimentation, and cross-functional leadership to drive scalable impact.

Long-Term Goal:
Grow into a Director/VP-level Growth or Marketing Strategy leader: shaping data-driven customer engagement strategies, owning end-to-end product narratives, and leading teams that design meaningful user experiences across digital ecosystems.