Professional Experience & Leadership Evolution


1. Marketing Manager (Growth) | Masters' Union (Oct 2024 – Present) I joined to direct marketing for Undergraduate programs, but due to rapid results and high ownership, my role quickly expanded to include Postgraduate programs and new course launches. I initially managed these high-stakes projects solo, but as I scaled my KRAs and project execution capabilities, I built and now lead a team of three and have trained over seven new hires. Within my first 90 days, I was honored with the "High Ownership - Director’s Award" for stabilizing 360-degree marketing assets across podcasts, web, and OOH, ensuring a seamless admissions cycle for 2025/2026.

2. Founder’s Office (Branding & Growth) | AccioJob (Mar 2024 – Oct 2024) Reporting directly to the CEO, I focused on organic scale and creative strategy. I led a small team that scaled our Instagram following from 2k to 25k (a 1200% increase) in under four months by obsessively focusing on audience engagement. Beyond organic growth, I scripted and directed over 40 video ads, which successfully reduced our CPC by 17% and increased average watch time, proving that creative-first content can drive significant performance ROI.

3. Project Coordinator (Engagement & Growth) | AccioJob (Sept 2022 – Mar 2024) In this foundational role, I managed the end-to-end lifecycle of three major projects, focusing on student engagement and operational efficiency. I utilized SQL for data analysis to drive participation up by 100% and reduced the cost per engaged lead by 30%. By implementing lean optimization experiments, I was able to streamline internal processes, reducing operational effort by 70% and achieving a 20% cost saving for the department.

Education & Academic Foundations:
B.Com Honours (Economic Administration & Financial Management) University Maharani College (RU), Jaipur (2019 – 2022) Built a foundation in finance and administration. Beyond academics, I served as the Head of the English Literature Association, where I grew the society to 25+ members and won "Society of the Year" by modernizing their outreach and branding efforts.

This is a smart move. When you are asking for a profile assessment from experts, authenticity is your best strategy. They see thousands of resumes, so "360-degree marketing" sounds like jargon to them, but "scaling an account by 1200%" sounds like a result.

Since you want to move away from the "360-marketing" fluff and be honest about the data timeline, we will pivot your profile toward Creative Growth & Strategic Execution.

Here is the refined, "brutally honest" version for your GMAT Club post:

Experience & Professional Background
Marketing Manager (Growth) | Masters' Union (Oct 2024 – Present) Transitioned into a high-stakes leadership role at a top-tier business school. I lead marketing for PG and UG admissions, specifically managing end-to-end asset creation (podcasts, web, paid media, and OOH) and executing cross-channel campaigns (Email, WA, Social). Within 90 days, I was awarded the "Director’s Award for High Ownership" for my ability to manage a team of 3 and stabilize complex project executions.

Founder’s Office (Branding & Growth) | AccioJob (Mar 2024 – Oct 2024) Reported directly to the CEO. My focus was on organic scale and creative strategy. I led a 3-person team that scaled our Instagram presence from 2k to 25k followers (1200% growth) in under 4 months. I personally scripted and directed 40+ video ads, which successfully lowered CPC by 17% through better creative engagement.

Project Coordinator (Engagement) | AccioJob (Sept 2022 – Mar 2024) Managed the lifecycle of three distinct student-facing projects. In this role, I utilized SQL for data-driven decision-making (though my focus has since shifted toward brand and creative strategy) to reduce cost per engaged lead by 30% and streamline internal operations, saving the firm 20% in costs through lean optimization.

Education & Academic Foundations
B.Com Honours (Economic Administration & Financial Management) University Maharani College (RU), Jaipur (2019 – 2022) Built a foundation in finance and administration. Beyond academics, I served as the Head of the English Literature Association, where I grew the society to 25+ members and won "Society of the Year" by modernizing their outreach and branding efforts.

Qualifications & Distinction:
1. Published Author & Creative: I have authored and published two books ("Morsels of Mundane" and "Woven for Love"). My background is heavily rooted in the intersection of philosophy and human nature.

2. National Recognition: I have consistently won state and national-level storytelling and creative writing competitions hosted by IIT Hyderabad, IIM Lucknow, and IIM Udaipur.

3. Core Competencies: Growth Strategy, Creative Direction, Strategic Communication, and Product Positioning. (Technical: Basic SQL, Excel, and CRM tools).