Pre-MBA industry: Media/Entertainment
Post-MBA industry: Media/Entertainment
4 hours ago
7 Jun 2026 02:06
Lead Performance Marketing Strategist (Contract) | Remote | May 2023 – Present
In this role, you engineer full-funnel paid media strategies for multi-million-dollar accounts, utilizing advanced pixel tracking and custom audience segmentation to drive a 37% growth in owned databases. By managing automated lifecycle campaigns across email and SMS channels with rigorous A/B testing, you have consistently improved engagement and conversion rates. Your data-driven approach to audience research and segmentation has further enhanced targeting precision, leading to a 21% increase in overall campaign engagement.
Advertising and Sales Consultant | Allstate | Alcoa, TN | August 2022 – Present
You orchestrate advertising and lead generation initiatives that leverage SEO, Meta ads, and HubSpot to catalyze a 44% increase in traffic and a 38% rise in sales. Your ability to craft compelling, client-facing messaging has been pivotal in maintaining a 78% lead conversion rate, while your adept use of CRM tools for market trend analysis has optimized long-term sales performance.
Digital Outreach Lead | National Alliance on Mental Illness | Knoxville, TN
You spearhead digital outreach and paid Meta lead-generation campaigns that maintain a 12% conversion rate, successfully scaling regional donor databases. Your strategic oversight has been instrumental in securing six-figure annual fundraising milestones, notably capturing over $350,000 in localized donations to fund critical regional mental health initiatives. Additionally, you demonstrated significant project management skills by orchestrating a benefit concert that involved collaboration with WUTK radio, successfully managing ticket logistics to generate funds for suicide prevention awareness.