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6 years
India
2024
Male
Score: 640 GMAT Classic
GPA: 3.30
Pre-MBA industry: Media/Entertainment
Post-MBA industry: Media/Entertainment
IE
September Intake Class of
September Intake Class of
Rolling, 2024
InterviewedMay 17, 24
AcceptedMay 28, 24
ScholarshipNone
1 year ago
28 May 2024 11:05
SDA Bocconi
Full Time MBA
Full Time MBA
Deadline, 2024
InterviewedJan 31, 24
DeniedMay 21, 24
1 year ago
21 May 2024 03:05
INSEAD
August Intake
August Intake
Round 2, 2024
AppliedNov 7, 23
DeniedDec 8, 23
1 year ago
8 Dec 2023 12:12
2 years ago
10 Aug 2023 12:08
After graduating as an Engineer 7 years ago, I decided to change my industry to sports business.


Since then I have been a startup founder (failed after 18 months), a masters in sports management graduate from Brussels and now working as a business head in India’s largest fitness firm working with some of the biggest fitness brands such as Gold’s Gym, Fitness First etc.

I’m applying for next year August’s intake at INSEAD and other European schools. Working for Adidas, Puma etc. in their European HQ or Sports Business Groups of BCG or Deloitte based in Europe is my short term goal. Long term goal is to work at the International Olympic Committee in 10 years either in their Strategy or Media Right department.
Comments 15 comments
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2 years ago
10 Aug 2023, 07:43
Wow. This is very interesting industry and career track. I think you will be a popular applicant. I mean admissions teams will want to interview you and have you as part of their class.

Having a clear path and a clear goal is a huge advantage in business school. So many people know what they don’t want to do but very few of them know exactly what they want to do. As long as you know hiring patterns and have ability to net work, it should demonstrate to the admissions that you won’t have issues recruiting.

PS. As you probably know, sports and entertainment are extremely relationship based and likely require recruiting off campus. It would be helpful to demonstrate in your applications and helpful to have a good network of people you’re in touch with such as LinkedIn or associations and things like that.

Awesome profile! 👍
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2 years ago
10 Aug 2023, 08:31
Thank you for your encouraging words. For sure, I’ll be working on it and have already been in touch with INSEAD Alumni who’ve achieved the same in recent graduated batches.
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2 years ago
10 Aug 2023, 10:40
That's great! Getting in touch with students now is SUPER helpful across the board! it will help with your essays and the overall application, it will also help demonstrate to the AdCom that you are proactive and engaged with their community and real (also helps with application) and finally, when all those students graduate they will be your network, helping you find internship or job opportunities.

I am not saying you should bug 10 students and waste their time but building meaningful connections, asking SMART questions will result into a great experience and help quite a bit with recruiting.
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2 years ago
10 Aug 2023, 11:14
Yes, just trying to utilise the same.
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2 years ago
10 Aug 2023, 10:52
when all those students graduate they will be your network, helping you find internship or job opportunities.
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2 years ago
10 Aug 2023, 11:14
Yes, thank you :)
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2 years ago
11 Aug 2023, 07:29
Hey Atul071994,

You have a very interesting profile as we don't often come across applicants from the Sport & Entertainment industry, which is a sad fact. That being said, being a part of the underrepresented industry is going to be a strong positive since you will bring an Indian context to the classroom and your potential employer. Most will be value your insights since the market is very superficially penetrated by the large Sports and Fitness brands and they are hungry to grab a larger pie.
In terms of your application, your education in Brussels and your engagements with some of the largest EU brands will be a positive. Try to focus on nailing the GMAT as that will be crucial being a part of the competitive Indian application pool. Lastly, try to put some research into your career goals as you have the advantage of being in a niche industry where your skillsets will be extremely valuable so a plain vanilla consulting role may not be the best way forward. Think of the lager brands like Decathlon, Nike, Puma along with some sports behemoths like Manchester United etc from a recruitment point of view. This will do more justice to your experience, your long term aspiration and will add immense value to your school as well. LBS will be another solid option as a lot of Sports and Entertainment players are based in London.

All the best! Do reach out at info@thembaedge.com if you have any other queries.
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2 years ago
11 Aug 2023, 09:05
Noted, I’ve identified and spoken to INSEAD alumni who’ve taken these routes and are presently working at the IOC. Will construct my application with more insights accordingly.

And yes, full focus is on GMAT only right now. Thank you 😊
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2 years ago
07 Sep 2023, 23:41
Just wanted to add as an added aspect of my profile that may help -

1) I have been working as an online councellor as well as holding some leadership positions with a mental health firm for about 6 years.
2) I was a National Athlete in swimming and state level athlete in Table tennis and badminton.
3) I am certified sports psychologist which helps my journey with the mental health organisations.

I want to utilise these skills and add to the INSEAD community as a classmate and alumni. Have addressed these points in my essays as well.
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2 years ago
08 Sep 2023, 15:02
Awesome! That's a unique background and I think can play well in your application!
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2 years ago
08 Sep 2023, 22:58
Thanks a lot!
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1 year ago
24 Mar 2024, 20:21
Hi Atul, awesome profile! I would like to know how long it took SDA Bocconi to respond.
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1 year ago
24 Mar 2024, 21:19
Heyy,

Thank you. I got contacted by them for an interview approximately 10 days after submitting my application in January. However, I'm yet to receive the final decision on my application.
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1 year ago
24 Mar 2024, 21:21
Okay. Thank you for the details :) good luck with the application! 😊
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1 year ago
24 Mar 2024, 21:48
Thank you so much.