I spent 10+ years in marketing/advertising, leading marketing projects with a specialism in digital - transformation, service design and marketing technology. My clients are primarily government (communications), travel and tourism, and banking. At the same time, i developed a keen interest in topics of the day inspired by clients and work alike: true sustainability, responsible industry/company, and a curiosity in other-market innovation (driven by cultural identities / behaviours).


I've achieved most of my goals currently in creative agencies; being part of the leadership team, orchestrating multi-office proposals and wins, cultivating senior/C-suite relationships, specialist knowledge and at a position to use it constructively.

At the same time, I've been exposed to areas and interests where i believe the rigor of an MBA, and the opportunity of exposure and discourse with professionals and companies beyond my usual sphere of engagement and interaction would be helpful in my growth, as well as solidifying my next career goals - whether entrepreneurship, or moving and supporting a company/industry where i aspire to leave an impact on.