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Direct-mail advertising usually consists of advertisements for

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Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 09:39
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A
B
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Difficulty:

  85% (hard)

Question Stats:

28% (02:02) correct 72% (02:06) wrong based on 70 sessions

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Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.

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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 10:12
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.( doesn't support)
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.( Keep)
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.( Doesn't support)
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.(doesn't support)
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.( Doesn't support)

Will go with option B.
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 11:36
I'm confused how B can the correct answer. When B mentioned that products can be purchased without direct-mail advertisements, I could not help but wonder that this leaves the possibility that people could still be driving to the nearest shopping center to make the purchase, thereby weakening the argument.
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Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 14:51
Summary: direct-mail advertising leads to phone/online purchases (rather than in store purchases), and thus it is not bad for the environment.

A) If direct mail CAN lead to in-store purchases, this means that direct-mail advertising MAY indeed be bad for the environment. A slight weakener. Incorrect
B) This choice implies that it CANNOT be claimed that direct-mail advertisements are bad for the environment. Person X (whether he/she purchases the product online/over the phone or in person) will still purchase the product in the absence of the direct-mail advertisement. IMO, Correct.
C) This implies that direct-mail advertisements lead to purchases (more so than magazine advertisements). Does this guarantee mostly online/phone purchases? No. Incorrect
D) This implies that the advertising is targeted, but it does not imply that purchases would necessarily be made online/over the phone. Incorrect
E) This implies direct-mail advertising leads to increased sales, but it does not mention whether these were from in person sales. Incorrect.
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 27 Dec 2018, 07:07
Gladiator59 wrote:
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.



i also feel B, try reversing B and u will know
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Re: Direct-mail advertising usually consists of advertisements for &nbs [#permalink] 27 Dec 2018, 07:07
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