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Direct-mail advertising usually consists of advertisements for

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Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 10:39
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Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.

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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 11:12
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.( doesn't support)
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.( Keep)
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.( Doesn't support)
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.(doesn't support)
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.( Doesn't support)

Will go with option B.
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 12:36
I'm confused how B can the correct answer. When B mentioned that products can be purchased without direct-mail advertisements, I could not help but wonder that this leaves the possibility that people could still be driving to the nearest shopping center to make the purchase, thereby weakening the argument.
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Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Dec 2018, 15:51
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Summary: direct-mail advertising leads to phone/online purchases (rather than in store purchases), and thus it is not bad for the environment.

A) If direct mail CAN lead to in-store purchases, this means that direct-mail advertising MAY indeed be bad for the environment. A slight weakener. Incorrect
B) This choice implies that it CANNOT be claimed that direct-mail advertisements are bad for the environment. Person X (whether he/she purchases the product online/over the phone or in person) will still purchase the product in the absence of the direct-mail advertisement. IMO, Correct.
C) This implies that direct-mail advertisements lead to purchases (more so than magazine advertisements). Does this guarantee mostly online/phone purchases? No. Incorrect
D) This implies that the advertising is targeted, but it does not imply that purchases would necessarily be made online/over the phone. Incorrect
E) This implies direct-mail advertising leads to increased sales, but it does not mention whether these were from in person sales. Incorrect.
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 27 Dec 2018, 08:07
Gladiator59 wrote:
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.



i also feel B, try reversing B and u will know
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 16 Jan 2019, 23:27
Gladiator59 wrote:
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.


Can experts tell what Ans. B does to the argument? I cannot relate the answer to the question..

Thanks :)

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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 09 Mar 2019, 01:17
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I think B points out that customers purchase only those products that are necessary, something they would have bought from store had there been no direct-mail advertising. This affirms that direct-mail does not provoke customers to purchase extra products, which could lead to increased pollution due to transport.
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 21 Mar 2019, 09:04
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 25 Nov 2019, 09:01
I would take argument B if it would have said
"(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements by phone or by online"

If the argument doesn't mention that then it could be open to conclusion that the product can be bought even by going to the store which will not help the conclusion.

Thoughts?

GMATNinja can you take a look? or may be gmat1393
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 25 Nov 2019, 20:14
not able to understand how b is correct
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Re: Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 25 Nov 2019, 20:48
Gladiator59 wrote:
Direct-mail advertising usually consists of advertisements for products to be purchased from home, so the perception that it is bad for the environment is misguided. Because of direct-mail advertising, millions of people buy products by phone or online - products whose purchase would otherwise require the use of a car, thus adding pollutants to the air.

Which one of the following, if true, would most strengthen the argument?

(A) Although the primary intent of most direct-mail advertisers is to convince people to buy products from their homes, direct mail can also lead to increased sales in stores by customers who prefer to see a product prior to purchasing it.
(B) Most of the products purchased in response to direct-mail advertisements would be purchased even without the direct-mail advertisements.
(C) A person who receives and reads a direct-mail advertisement is more likely to purchase the product advertised than is a person who reads an advertisement for a product in a magazine that they subscribe to.
(D) Usually, a company that sends out direct-mail advertisements has good reason to think that the person to whom the advertisement is sent would be more interested in the product than would the average person.
(E) Products purchased as the result of direct-mail advertising comprise an increasingly large portion of the consumer products purchased each year.


I am trying to resolve the conflict between B and E. Look carefully at the last sentence of the argument. There is a link--we can only strengthen the argument if we can prove that the products that were bought using car before will be bought in the new method by ordering from home, and in this way we can tell that there will be less pollution because these products are not being bought using cars which cause smoke and thus pollution. Now think in this way----if we can only order particular types of goods in the new method, and these types of goods have no relation with pollution (for example, they can be ordered by using credit card), then how could we prove that we will be able to remove pollution in the new method of ordering??
In. E, it is said that large proportion of the goods is consumer products. This option doesn't directly resolve the issue---can we reduce pollution?
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Direct-mail advertising usually consists of advertisements for  [#permalink]

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New post 26 Nov 2019, 03:10
Akshay2402

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Let me explain as to why B is a correct choice.

Conclusion says- Since people would buy product by the means of phone or online there will be less pollution as less transportation will be used.

Lets take some numbers to understand- for 1000 unit product purchased by the means of transport(With the use of car) on an average 20 cubic gram pollution is produced. And for 1000 units product purchased without transportation i.e. through phone or online 10 cubic gram pollution is produced.

Now, the flaw in the argument is that author assumes people will not buy products because of the direct advertising on top of what they usually buy. If that is the case then more pollution will be produced.

Answer choice B bridges the gap in the argument and hence is correct answer choice.
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Direct-mail advertising usually consists of advertisements for   [#permalink] 26 Nov 2019, 03:10
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