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The passage suggests that drug companies claim their direct-to-consumer advertising aims to make consumers more knowledgeable. However, the ads often omit what the drug actually does, which allows them to avoid mentioning side effects. This omission, in turn, leaves consumers with only partial information and does not genuinely serve to educate them about the medication's purpose or risks.

Given this reasoning, it is most logical to conclude that such advertising strategies are not really intended to create more informed consumers, but rather to generate interest or demand without providing full, transparent information. Therefore, option (B) best completes the argument.
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