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saurabh357
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pelihu
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I concur with Pelihu.

Manhattan SC, evangelized by many as the bible for GMAT SC, starts with an introduction that GMAT SC is a test of Standard Written English(SWE)

It makes sense to apply what you learnt for GMAT. Even in the most creative of essays, you really shouldn't make typos or grammatical errors.
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mNeo
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I agree with pelihu. One benefit of learning SC rules for GMAT was that I would be able to use that basic learning for my essays (And hopefully, future formal writings). I think there was nothing very unrealistic in those rules .. so I see no reason to not follow them.

I also agree about short sentences. Unless you are very sure that the reader won't get lost reading a long sentence, stay short. One measure that I am planning to use is to read the essay at a fast pace and see if the long sentences still make sense. If I miss the essence of the long sentence or have to read the sentence twice, then that sentence will need some work.