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Expert advice for McDonough from Admissions Consultant blogs

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New post 31 Aug 2017, 17:09
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ImageGeorgetown McDonough School of Business’s location in Washington D.C. puts the school at the center of public policy and international business. The program requires all students to be part of the Global Business Experience, an international consulting project. Georgetown also has the Steers Global Real Estate Center and new entrepreneurship initiative.

Along with the academic and career benefits of the school, Georgetown’s community is close-knit, intellectually curious and diverse.

Essay One: Please answer the following essay question in 500 words or less: “Describe a defining moment when you were challenged and exceeded expectations.” The moment can be a professional or personal one. If personal, then please also include how it had an impact on your professional development.

Rather than a generic career goals essay, Georgetown would like to know how you have developed as a professional and the moments that were defining. Read about current students defining moments on the Georgetown McDonough admissions blog.

We all have pivotal moments in our careers, and often they were painful as they were occurring. Perhaps you were asked to take on a project in a subject area you knew nothing about. Or you managed an employee who was more experienced than you. You might have joined a team that did not welcome your contributions. How did you take those professional challenges and turn them around to success? What tools did you use or develop to do so? Make sure you reflect a bit on your own development and what you learned in the process.

Video Essay: Please introduce yourself to your future Georgetown MBA cohort in a one minute video. The Admissions Committee would like for you to appear in person during part of your video, and we strongly encourage you to speak outside of the experiences we can read on your resume. You may paste the link to your Youtube or Vimeo video in your application. Please note that we cannot accept private or password protected videos. For more instructions, view our Video Essay Guide.

Georgetown’s video essay guide specifically asks you to appear in the one-minute video and to address situations outside your resume. However, you will have unlimited time to record and edit this video (unlike a video interview). While you have been asked to show yourself in the video, you may add other elements aside from your talking head, including interviews with family and friends, photos or graphics and music.

Like all interactive MBA admissions essays, the content is the most important aspect of this exercise. The admissions committee wants to get to know you and your dreams, background and personality. Think about personal stories that would not come through in your resume, recommendations or your written essays. Perhaps you have a family story to tell, a hobby you are passionate about or a significant extracurricular responsibility.

This is also the ideal place to demonstrate your fit with Georgetown. Can you take your hobbies to school and share with your classmates? Will your background add to the diversity of the class? Or can you open doors for your classmates professionally? Always think about your own contributions to Georgetown.

If you can demonstrate enthusiasm as you speak to the camera and add other elements to the video it should be compelling to the admissions committee.

Optional Essay One: If you are not currently employed full-time, use this essay to provide information about your current activities. (250 words or fewer)

This essay is specifically for those who are not employed full-time when submitting this application. This is not meant for any past gaps in employment, low grades, GMAT issues or any other element to your profile.

If you are not currently employed full-time you can explain what you are spending your time on here. Ideally you are volunteering, engaging in an entrepreneurial activity, or another professional pursuit. If you are taking time to help care for a family member or children, that’s legitimate too. Whatever the situation, make sure you are able to talk about how you plan to transition back to school and full-time employment post-MBA.

Optional Essay Two: Please provide any information you would like to add to your application that you have not otherwise included. (500 words or fewer)

This is an entirely open-ended optional essay. Most optional essays ask for an explanation for a gap in employment, the lack of a current supervisor recommendation, or academic issues. If you do want to address any of those elements to your application this is the ideal place.

If you do not have anything to explain about your overall application you may want to use this space to highlight another aspect of your experience at work or in your extracurricular activities. Perhaps you have an amazing leadership experience you want to discuss. Or a learning experience that was not covered in essay one.

There is no obligation to use the space, however, so do not write an essay just to add more for the admissions committee to read. If you do use this space to elaborate on your application profile, do not recycle essays from other schools that ask specific and recognizable questions.

Re-Applicant Essay: Required for re-applicants. How have you strengthened your candidacy since your last application? We are particularly interested in hearing about how you have grown professionally and personally. (500 words or fewer)

Many candidates can write about a specific improvement since your last application like a promotion, improved GMAT, or increased responsibilities or experience. Georgetown is also interested in the less tangible improvements like a revised career goal, personal growth or increase in maturity. Make sure you are able to make the case that you are now ready for a Georgetown MBA and that any new development has only strengthened your resolve.
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.

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New post 31 Aug 2017, 17:09
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This spring, the Net Impact chapter at Georgetown’s McDonough School of Business launched a fundraising campaign for the Social Impact Internship Fund (SIIF) to encourage first-year MBA students to donate 0.5 percent of their summer internship pay to benefit fellow students who pursue internships in the social impact field.

By the end of the 2016-17 academic year, 152 first-year MBA students — 55 percent of the Full-time MBA class — had taken the pledge to become a SIIF sponsor.

Run by the Net Impact club, SIIF provides stipends to McDonough students with non-paying or low-paying social impact internships. Since the fund was created nearly 10 years ago, it has offered more than $300,000 in scholarships and stipends to MBA students interning with organizations such as USAID, OPIC, and Kiva. Money raised this year will benefit students taking internships in summer 2018.

By awarding stipends, SIIF allows students to pursue the career paths of their choosing and reduces the financial burden associated with unpaid or low paying internships. SIIF also aims to help realize Georgetown McDonough’s mission of educating principled leaders who serve business and society as well as its Jesuit values such as women and men for others.

Stipends are awarded based on the merit of the internship organization and project, benefit to the student’s career goals, and financial need, among other criteria. Last summer, for example, SIIF recipient Adrienne Rettinger (MBA’17) worked at Alpha Mundi Impact Investing, where she developed a strategic plan for the firm’s board that led to the establishment of the AlphaMundi Foundation.

In addition to the amount raised from MBA students this summer, the club is recruiting support from MBA alumni and the broader Georgetown community to further strengthen the fund and make the school more competitive with other top MBA programs that offer larger stipends for these types of internships.

You can learn more about the Social Impact Internship Fund at the McDonough School of Business by visiting the Georgetown Net Impact Club website.
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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New post 31 Oct 2017, 12:37
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The Fuqua School of Business at Duke University has lured Shari Hubert from the Georgetown McDonough School of Business to serve as its newest associate dean for admissions.

Prior to Hubert’s position at Georgetown, which was her first in higher education, she was director of recruitment for the U.S. Peace Corps and has also worked with GE, Citi, BCG and Merck. Hubert earned her undergraduate degree in French from Dartmouth College in 1992, and her MBA from Harvard Business School in 2000.

“Shari stood out in an incredibly talented and competitive pool of candidates,” said Russ Morgan, senior associate dean for full-time programs, when announcing the news. “Shari is a terrific fit within our culture. She is a demonstrated collaborative leader with a track record of making the people around her better. Her former colleagues at Georgetown describe her as a perennial optimist.”

Morgan added, “I am confident that under Shari’s leadership our world-class admissions function will become even sharper, more focused and more innovative in attracting the very best students who will ultimately use business to change the world for the better.”

According to Fuqua admissions, when a new person joins the admissions team, they share with everyone in the office a list of 25 Random Things About Yourself. “As an admissions team, we already know the new hire’s professional and academic background, so learning these ’25 Random Things’ helps us get to know someone’s personality, background, special talents, and more.”

Duke Fuqua applicants do the same, and may be interested in learning more about the new associate dean of admission’s own random things.
Shari Hubert’s 25 Random Things:
  • My father is currently serving as a Peace Corps volunteer in Uganda – very proud of him
  • I am a newly minted Auntie. My younger sister just had her first child – Charlotte “Charli”
  • I have a famous Aunt – she was the 1st mother on the Fresh Prince of Bel Air
  • I am a Virgo and totally live up to the definition
  • I was named after Shari Lewis of the “Shari Lewis and Lambchop” show
  • I had a near fatal kayaking accident in college – haven’t stepped foot in a kayak in over 25 years
  • I brought a pair of pink silk pajamas and a curling iron to a weeklong camping trip in the wilderness of Mount Moosilauke – clueless college student!
  • I consider myself a connector and enjoy coaching/mentoring young professionals
  • I love romantic comedies and action movies (Muriel’s Wedding and any of the X-Men, James Bond movies are among my favorites)
  • My favorite female actor is Meryl Streep; favorite male actor is Robert De Niro
  • My favorite music artists are Annie Lennox, Seal, Adele and New Edition– I have very eclectic tastes in music and shows
  • I enjoy Karaoke but am tone deaf
  • The most memorable place I’ve visited is Angkor Wat – very spiritual
  • The most beautiful place I’ve visited is the Amalfi Coast – breathtaking
  • I was recognized in March with a distinguished alumni service award by Harvard Business School at their annual African-American Student Union Conference – for my work helping young people pursue their dreams through the value of an MBA – very humbled and proud. LOVE MY JOB
  • I grew up in a single parent household with my mom. She was my hero – sacrificed her career to work as a full-time nanny to put me through college
  • I love Brussels sprouts and eat them every chance I get
  •  Despite my chosen career path, I am an introvert naturally. My Myers Brigg indicators are ISFJ
  • I still get butterflies when I have to speak in public or present to large audiences
  • My happy place is having a glass of wine, sitting on the couch after work getting caught up on my Netflix, Hulu and Sling TV shows (currently watching Handmaids Tale, Rake, House of Cards, Casual, Queen Sugar, Grace & Frankie, Ray Donovan)
  • I am an avid spinner
  • I have traveled to all but one continent – Antarctica is on my bucket list – hopefully will get there before the next iceberg cracks off
  • I am deathly afraid of horror movies and roller coasters
  • I am an early riser, go to bed early, and can fall asleep in any moving object even if I just drank a cup of espresso.
  • I could in theory become a vegetarian – love vegetables and crave them, but in practice I am held back because I love PORK even more

Hubert said she’s excited about being part of Duke and the unique community of Durham. “I have long admired Duke as a university, and The Fuqua School of Business, from my early days as a corporate recruiter, and more recently as a colleague in this wonderful world of admissions.”

Hubert says she is already impressed with the instinct around Fuqua to bring out the best in others. “Personally, I have been pleasantly surprised to experience that ‘Team Fuqua’ is not just hype, nor is it only reserved for students, but is a way of being that is fully embraced by staff, faculty and alumni as well.”
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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New post 04 Apr 2018, 11:24
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Students at Georgetown’s McDonough School of Business frequently discuss ethical and social issues related to leadership and business in the classroom. While the school prepares and encourages students to have these difficult conversations — informed by its commitment to diversity and inclusion and the Jesuit value of educating the whole person — the MBA Program has taken new steps to address implicit bias.

Implicit bias describes the attitudes or stereotypes that unconsciously affect actions and decisions. It can impact hiring and promotion practices, affect client services, and influence the culture of an organization.

In 2017, the Graduate Women in Business (GWIB) student club launched a pilotimplicit bias training program and is now working with the MBA Program Office to further increase awareness and integrate training into the MBA student experience.

The awareness-raising session in fall 2017 attracted 30 participants, including faculty and administrators, and garnered support from across the MBA community. The event was co-sponsored by an exceptionally high number of groups, including the MBA Program Office, Student Government Association, Human Capital and Leadership Club, Latin American Business Association, Black MBA Association, Consortium, and OutMSB.

Aware of the mixed results from corporate implicit bias training programs, GWIB had worked for over nine months researching lessons learned from other implicit bias trainings and identifying effective trainers and curricula. They brought in Bryant Marks, a seasoned implicit bias trainer, to facilitate the pilot.

Marks is the founder and lead trainer at the National Training and Education Institute, associate professor of psychology at Morehouse College, and former senior advisor to the White House Initiative on Historically Black Colleges and Universities.

His approach focuses on associations rather than prejudice and establishes trust and credibility from the onset by demonstrating how all human beings hold these associations. In feedback surveys, students wrote that the data he presented during the training was “relatable” and “some were a revelation.”

Implicit bias training “better prepares students for successful careers as principled business leaders and continues to improve our amazing community,” said Kerry Pace, associate dean of MBA programs. “By spending time reflecting on and acknowledging our own biases, we are following our Jesuit heritage of women and men in service to others and to ourselves.
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.

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New post 18 Jun 2018, 00:21
Hey my bro scored 660 in GMAT and have 5 year experience in operations and to do 1 year MBA in top b school .is it possible to get admission in top b school with 660 GMAT score and 5 year experience in operations

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New post 29 Jun 2018, 16:59
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The McDonough School of Business at Georgetown University has posted the following MBA application deadlines for the 2018-19 admissions season.
Round 1
Application due: October 9, 2018
Decision released: December 19, 2018
Round 2*
Application due: January 7, 2019
Decision released: March 26, 2019
Round 3
Application due: April 1, 2019
Decision released: May 15, 2019
Round 4
Application due: May 1, 2019
Decision released: May 31, 2019

All applications are due by 5 p.m. ET on the deadline day.

*Round 2 is the priority consideration deadline for all applicants. International students are also encouraged to apply by this round to allow sufficient time to secure a student visa.

For more information, please visit the Georgetown MBA admissions website.
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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New post 29 Jun 2018, 17:09
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Georgetown University’s McDonough School of Business has announced it will increase Yellow Ribbon GI Education Enhancement Program funding for veterans enrolled in graduate programs, starting in the fall of 2018.

Students will now receive $15,000 per year from Georgetown McDonough, which is matched by the Department of Veterans Affairs, for a total of $30,000 annually toward tuition and fees in addition to the Post-9/11 tuition benefits.

This is up from $10,000 in previous years. Additionally, the school no longer caps the program’s enrollment, allowing an unlimited number of eligible students to benefit from the funding.

“By virtue of being in Washington, D.C., we share a home with many members of the military community seeking to transfer their valuable training and experiences into the business world,” said Paul Almeida, dean of the McDonough School of Business. “We are proud to increase our Yellow Ribbon funding for these service men and women. Easing their financial access to our programs is one way we can thank them for their service.”

Georgetown McDonough graduate programs covered by the Yellow Ribbon Program include the Full-time and Evening MBA, Executive MBA, Global Executive MBA, Executive Master’s in Leadership, M.A. in International Business and Policy, and M.S. in Finance.

To qualify for the program, the Department of Veterans Affairs specifies that participants must be 100 percent eligible for Post-9/11 benefits, not be on active duty or receiving transferred benefits from a spouse on active duty, be enrolled in a degree-seeking program, and accrue a total tuition and fees amount that is more than the Post-9/11 private tuition maximum for an academic year.

Follow the link to learn more about the GeorgetownYellow Ribbon Program and details on how to apply.

Source: Georgetown University McDonough School of Business

 
***

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.

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New post 14 Aug 2018, 12:43
We have noted in the past our appreciation for the opportunity Georgetown University’s McDonough School of Business gives its candidates to share who they are beyond the statistics and other facts presented in the rest of their application, and the school’s essay prompts for this season continue to support that approach. McDonough’s required first essay now involves three options from which candidates can choose, so applicants can select the one that addresses an aspect of their candidacy they most want to highlight for the admissions committee. The school’s video essay then allows candidates to creatively showcase their individuality and personality. And any aspiring McDonough MBAs with specific concerns about or issues in their profile can use the program’s optional essay to address and mitigate them. In our analysis that follows, we give our ideas and advice for addressing all the school’s prompts for this year.

We want to hear your story. When responding to our required essays, be authentic and take time to reflect on your goals and past experiences. Craft a response that explains how these experiences led you to pursue an MBA.

Please select one of the following three essays to complete in 500 words or less and include the essay prompt and your first/last name at the top of your submission.

Essay Option One: It can be said that life begins outside your comfort zone. Describe a situation when you were asked to lead outside of your comfort zone. What leadership characteristics did you exemplify in this situation that allowed you to succeed?

Success tends to come easily when one is engaged in something he/she is already good at and does so in a familiar and comfortable setting. However, business school is not a familiar environment for most and definitely requires individuals to regularly step outside their comfort zone. It is a dynamic, rigorous, demanding, intense, and exacting experience—albeit in exciting and rewarding ways, of course—and McDonough wants to know you are truly ready for the challenge ahead and that your time in its program will extract the best from you.

With a 500-word allowance for this essay, you should have ample space in which to present a narrative-style description of the incident you choose. The school does not specify that the story must come from your professional endeavors, so consider incidents from your personal life and community work as well to ensure you select a topic that effectively addresses and provides what the school is seeking with this prompt. Note that you are being asked to share a leadership experience, not simply one in which you found yourself.

Once you have introduced the basic situation, be sure to clarify what about it made it unfamiliar or uncomfortable to you. Ideally, to better illustrate the contrast between your usual style and the one you were required to take in this specific instance, touch briefly on what you might have normally done in the situation or what approach you would have taken. Then explain how you arrived at your novel idea/attitude/approach/strategy. For example, did someone or something in particular inspire you? The admissions committee is interested in hearing your thought process and influences and in understanding how you assess new situations, digest information, and subsequently react.

Next, describe the actions you took and, of course, the situation’s outcome. Be sure to pinpoint which attributes you relied on to make your contribution effective and ultimately successful—and, if applicable, how these attributes affected those you led.

Essay Option Two: “Failure is not something to be ashamed of, it’s something to be POWERED by. Failure is the high-octane fuel your life can run on. You’ve got to learn to make failure your fuel.” –Abby Wambach.

Describe a situation when failure has been your fuel. What was your failure (or when did you not succeed to your full potential), and how did you use this as motivation to move forward and be successful in a future situation?

We feel fairly confident saying that no one proceeds smoothly through life without ever encountering a failure or setback, so no doubt you have at least one story from your past that could be fitting for this essay. The key is to identify a time when you were derailed or prevented from achieving an objective and were subsequently inspired to try again or to attempt something different but equally (or even more) challenging. The admissions committee wants to know that you are the kind of individual who gets back up after being knocked down and is not easily deterred.

For this essay, start by thinking of a time when something got in the way of you attaining a goal you were pursuing in an important area of your life. This could be an internal issue or an external force. Consider incidents from your career, personal life, and community activities to find the one you feel is most compelling and reveals the most about you. For example, perhaps you miscalculated the budget on a critical work project, suffered an injury at mile 20 of your first attempt at running a marathon, or had a volunteer event you organized be shut down by inclement weather.

The way the school’s essay prompt is worded leads us to believe that McDonough is less interested in hearing the minute details of your failure story—though you will need to sufficiently explain what happened, of course—and more interested in what you took away from the experience. You will need to expound on how the defeat taught you a specific lesson of some kind and how this has influenced your subsequent actions and/or decisions. The incident you share in this essay needs to have compelled you to pursue another goal down the line.

Begin your essay by providing some narrative context that sets the stage for the significant moment or experience, showing your progress and mind-set to that point and setting the baseline as far as what you expected to do or gain. Then, describe the incident or issue that foiled your efforts and detail your reaction and thought processes. Finally, share how the experience altered who you are and/or how you view or interact with the world and later inspired you to strive for a new objective of some kind. With 500 words, you should have sufficient space to present all these facets of your story, especially if you jump directly into your narrative and avoid unnecessary preamble.

With this essay, McDonough hopes to understand how the situation has contributed to the person you are today and how you might function in similar situations in the future, whether in its MBA program or your post-MBA career. Clearly presenting this will help demonstrate your self-awareness, capacity for growth, and ambition.

Essay Option Three: Your personal brand reflects your values and beliefs, and impacts your relationships and community. Describe the personal brand that you will bring to business school using examples or experiences that support how you’ve developed it. How do you believe your personal brand will strengthen the McDonough community? As you complete your MBA program, how do you hope to see your personal brand evolve through the transformative experience of business school?

First, do not assume the phrase “personal brand” means that McDonough expects you to be the next famous business mogul or celebrity with thousands of eager Instagram followers or the like. At its core, this prompt is basically asking, “Who are you as an individual? What are some key experiences and influences in your life that have helped make you into the person you are today? How will your personality and skills contribute to the McDonough community? And how will McDonough in turn influence who you are and hope/expect to be in the future?” We hope this translation of sorts helps allay any trepidation this prompt may have initially triggered in you. At its core, this essay is largely about two key things you should already know rather well—yourself and McDonough.

We would venture that “brand” in this case encompasses personality, individual strengths and characteristics, and a sense of conviction and ownership. First, think about the aspects of your personality and profile that you believe truly define you as an individual—not just what you do and have done, but who you are—and fully explore your background, hobbies, talents, experiences, values, goals, and quirks. Brainstorm an extensive list and then eliminate any items that seem too common (e.g., a BA in finance) or basic (e.g., your hometown) until you have a collection of truly distinctive qualities you can weave into your response. Your goal is to provide a well-rounded picture of yourself that draws from multiple areas and shows that you possess characteristics and/or knowledge that would make you a positive addition to the McDonough community.

You will then need to go one step further and spell out how you came to possess these qualities. Were you influenced by someone in your family or community to learn a particular skill? Did you encounter a subject or activity in school that has since become a passion of yours? Once you have presented some of what you believe are your distinctive characteristics, describe for the admissions committee where you feel those characteristics originated.

The next element of the essay concerns how your particular personality and attributes will contribute to the community and environment at McDonough. And to know how to contribute, you must first understand the community and environment in question. So, if you have not already done so, start researching the school in depth. Ideally, this means moving beyond the school’s website, viewbook, and related marketing materials and making direct contact with students, alumni, and even school representatives. Attend an admissions event in your area, if available, and schedule a campus visit and sit in on a class. This kind of firsthand observation of what and who the McDonough program truly entails, paired with a profound knowledge of how it works, is key in identifying what is unique about you viewed against this backdrop—and will help highlight what you can bring to the mix and how.

Pay special attention to aspects and areas that speak to you personally in some way, and consider social events/clubs and professional development opportunities along with course work and academic offerings. Business school is meant to be a comprehensive environment and experience that enriches students in ways not just related directly to business, and perhaps your best potential for contribution lies in one of these areas. If you have years of experience teaching, for example, you could perhaps help facilitate discussions among the students in your study group or on team projects. If you have a depth of knowledge or years of experience in a particular area, whether through your job or in a personal capacity (such as being a dedicated wine aficionado), you could serve as a kind of subject matter expert for those around you in the program or even a valuable component in someone’s recruiting network. If you are particularly funny, creative, or athletic, you may be the ideal fit to lead an extracurricular group or play a significant role in a nonacademic project or event.

Lastly, you need to explain how you see the McDonough experience contributing to who you are and who you want to be by graduation and going forward. In a sense, you need to spell out “Why McDonough?” The assumption is that something you have learned about the program leads you to believe the school is the right fit for you and where you want to go in the future. So what makes you feel this way? The admissions committee wants to know that you are are truly excited to be a part of the community and expect to benefit from your learning experience there. Demonstrating your authentic interest in the program by outlining a clear connection between who you want to be and what the school offers is key to crafting a compelling essay response.

Video Essay:  We ask that you introduce yourself to your cohort in one minute or less. The Admissions Committee would like for you to appear in person during part of your video, and we strongly encourage you to speak outside of the experiences we can read on your resume. Use this video as an opportunity to bring life to your application. For more instructions, view our Video Essay Guide.
  • You may use your phone, computer, or other means to record the video, but please ensure all audio and visual components are clear. We recommend a well-lit room and minimal noise distraction.
  • Upload your video to an accessible website (such as Youtube, Vimeo, Youku, or Tudou), and submit the direct video URL into your online application.
  • Please note that all videos must remain active and accessible to the admissions committee online for a minimum of five years for record retention purposes.
  • For your privacy: Do not include your name in the title of your video. You may submit “unlisted” videos via YouTube or password protected videos through Vimeo. If using a password, please include immediately after your link in the text box below. [Ex: www.youtube.com/123, password: Hoyas]

McDonough’s video essay is another opportunity for you to offer the school a glimpse into your character and personality. As the prompt says, this is a chance to “bring life to your application,” so your focus should be on ensuring that it as authentic and natural as possible. This is not a job interview, and the school specifically states that you should consider your future cohort—your fellow students—as your intended audience, which certainly implies that a less rigid and traditionally “professional” demeanor is okay, though we of course caution you to always be appropriate and inoffensive. Do not use the video as an opportunity to pitch your candidacy or to pander to the school, and avoid repeating any information that is already clearly conveyed in your resume. (When an admissions committee tells you so specifically what to do [or not do] in an essay prompt, pay attention!) This is also not the time to detail your career goals or express your admiration for the program. You have only one minute in which to make an impression, and even without knowing you personally, we are confident in our belief that you have more to your character than can be conveyed in a mere 60 seconds—so do not waste any of them!

Given that this is a video, you will obviously need to think beyond what you will say and consider the clothing you will wear, the setting or background of your video, your tone of voice, your language style, whether you will include music, and a host of other details. Brainstorm ways of nonverbally communicating some of your strongest attributes and key aspects of your life to help permeate your submission with as much information as possible. For example, if you are an avid biker, consider using a GoPro or similar camera to film your video while you are actively riding. If you are a dedicated guitar player, perhaps strum your guitar as you speak (or, if you are especially confident, you could even sing about yourself!). Think about what makes you who you are today, decide what you most want to share with your future classmates, and then let your creativity flow.

On a practical note, be sure to speak clearly in your video. You naturally do not want any part of your message to be lost or misunderstood, and the admissions committee may view your communication skills and style as indicators of how you might interact with your classmates and/or speak in the classroom. Spend some time practicing in front of a mirror or a friend, but do not overrehearse. You still want to come across as genuine and natural.

Optional Essay: Please provide any information you would like to add to your application that you have not otherwise included. (500 words or fewer)

We tend to believe that the best use of the optional essay is to explain confusing or problematic issues in your candidacy, and this prompt offers an opportunity to do just that. However, because McDonough does not stipulate that you can only discuss a problem area in this essay, you have some leeway to share anything you feel is that you think may be pivotal or particularly compelling. So, if you need to, this is your chance to address any questions an admissions officer might have about your profile—a poor grade or overall GPA, a low GMAT or GRE score, a gap in your work experience, etc. In our mbaMission Optional Essays Guide, we offer detailed advice on how best to take advantage of the optional essay, with multiple examples, to help you mitigate any problem areas in your application.

However, because the question can be interpreted rather broadly, it does open the door for you to discuss anything that is not addressed elsewhere in your application and that you feel is truly critical for the admissions committee to know to be able to evaluate you fully and effectively. We caution you about simply trying to fill this space because you fear that not doing so would somehow count against you. Remember, by submitting an additional essay, you are asking the admissions committee to do extra work on your behalf, so you need to make sure that time is warranted. If you are using the essay to emphasize something that if omitted would render your application incomplete, take this opportunity to write a very brief narrative that reveals this key new aspect of your candidacy.

Re-Applicant Essay: Required for re-applicants. How have you strengthened your candidacy since your last application? We are particularly interested in hearing about how you have grown professionally and personally. (500 words or fewer)

Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. McDonough wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a McDonough MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible.
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Re: Expert advice for McDonough from Admissions Consultant blogs  [#permalink]

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Having the opportunity to learn from the best and brightest minds in business is one of the top motivators for many applicants considering an MBA degree at an elite business school. The professors and lecturers you’ll encounter have worked in the trenches, and bring an incredible wealth of real-world experiences into the classroom setting.

In our limited series of professor interviews on the SBC blog, readers will get to know a bit more about these brilliant academics, what fields most excite them, the trends they foresee, what they enjoy most about teaching at their respective universities, and how it all comes together with their students.

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Meet Simon Blanchard,  Associate Professor of Marketing and Keith Barket Faculty Fellow at Georgetown University; Interim Director of the Certificate in Consumer Analytics and Insights

Education: Pennsylvania State University, Ph.D. (Marketing) 2006 – 2011
Université de Montréal – HEC Montréal, Canada, M.Sc. (Management Science) 2004 –2005
Université de Sherbrooke, Canada, B.B.A. 2000 – 2003

Courses Taught:  Analytical Problem Solving and Digital Advertising
What triggered your interest in your subject matter?
An area of specific interest to me is helping consumers manage their money better. One of the issues consumers have is that it is easy to spend and easy to rack up debt. Being able to use large amounts of data from credit cards or banks to identify the way that consumers spend and misspend is something that I find interesting.

Sometimes managing money is complicated. We spend a lot of time in marketing thinking about how to get people to spend on things that we would like. We should also be able to think about how to help consumers manage that complexity. I enjoy working on problems related to that.
What has changed since you entered the field?
One of the biggest changes is that you see people use statistical models or tools, which are normally reserved for quantitative studies, to analyze behaviors. Things that you would normally analyze from a focus group, you can now analyze from text, product feedback, and videos and images, rather than just relying on people’s descriptions of their own behaviors.
How do you leverage technology in your classroom?
 We designed the MBA Certificate in Consumer Analytics and Insights so that students can choose a combination of courses from operations and statistics and from marketing depending on their interests. Some of the courses, especially the foundation courses such as Marketing Analytics, typically use Excel.

Where that seems kind of old school, we’re trying to maintain skills in Excel, or open source tools that are easily accessible, so that students can go straight to their internships or jobs and be successful right away without having to convince their employers to buy an expensive license in new software.

However, most electives have some kind of other hands-on, tool-based component, whether it is learning to gather primary data using platforms like Qualtrics, or whether it is learning and understanding how to utilize Adwords (including taking the Adwords Fundamental Exam that Google administers).

Further, we have been collaborating with the student-led HoyAlytics organization, which provides additional workshops in a variety of data analytics tools and competitions to engage students further. We can address a wide range of topics in the classroom and HoyAlytics can provide greater practical experiences.
What can you do in the classroom to best prepare students for the real world?
There many different applications for identifying a consumer and the kind of analysis one can do depending on their industries. The course Data and Society puts a high emphasis on bringing in guest speakers that could be relevant for students, getting them to understand for instance that marketing for nonprofits is going to be a bit different than marketing for a for-profit fast, casual restaurant company. Guests present their challenges with data and understanding insights depending on their focus, whether that is policy or government oriented, corporate, or consumer focus.
Can you speak to interesting trends in your field?
One of the trends that has been happening over the last few years involves companies running more experiments in the field to assess the effectiveness of their marketing strategies. More specifically, they are looking at the incremental impact of these campaigns.

For example, most people think of experiments in the form of an A/B test. These experiments may tell you A is better than B, but they do not tell you whether A or B is better than doing nothing at all. This new focus is incrementality. When thinking about effectiveness, you only want to pay for the clients, traffic, or sales that are incremental to what would have been achieved if you had done no marketing at all.

Part of this trend is managerial. It is not just that the data model needs to be able to identify it, but one has to take the decision to and be able to collect data the right away.
What role, if any, does ethics play in your curriculum, and how has that evolved over time?
Focus on ethics and responsibility is a big component of our MBA program at Georgetown McDonough. We emphasize the proper management of data in the projects we do. There is also a discussion in my Digital Advertising class concerning how people are tracked (and misconceptions about how people are tracked) and what happens to the data.

We have built ethical discussions into the certificate program, most specifically in the course Data and Society. This course brings in the perspective of consumers, companies, and society as a whole, reminding students that these interests are often in conflict. By bringing in practitioners from a variety of organizations, we can consider ethical issues.

For example, companies often want to have as much data as they can, but that creates risks that society needs to understand. Consumers too may not be aware companies are keeping that data. Others, like the European Union, are changing the rules on data, making it important that we become aware of the changes and the issues we need to deal with in global marketing.
What are you most excited about in your classroom?
What is interesting especially is the many different backgrounds of students that participate. We have had statisticians and bankers. We have also had people who are completely creative by training and have barely any idea of how to run any analysis, and both of them can get something out of the certificate. For those that are interested in pushing their quantitative skills forward, we can help them with that.

For the students that just want exposure so they can speak to the people that deal with the data, we can also help them with that. Trying to make both types of student happy with the material is the part that is challenging and interesting. While certain aspects of consumer analytics can be complicated, there are intuitive and logical aspects that you do not need incredibly high math skills to understand. The fun part is making data analytics accessible.
Best advice for an aspiring business mogul?
First, I would say it is important to make sure that you get data.  At minimum, start thinking about the data that you would need and identify the scenarios where you might gather that data.

The second thing is to have the reflex for looking for alternative explanations. It is easy to find relationship between variables or any point of data that supports a conclusion. For example, if one is arguing that X causes Y, perhaps it is not because of those to two things but it is something else that explains both. Looking for alternative explanations is really a managerial decision.

Many of the MBAs that are taking the certificate may do some analysis for their own companies, but we are not training them to be data scientists. We are training them to deal with people who are data scientists and to be comfortable with the tools scientists use so they can ask the right questions.

Part of that is asking what else could have caused the outcome I am exploring. That may or may not be in the data. There is a danger, when you have large amounts of data, to stop considering what is outside of the data.
What’s the impact you want to leave on your students?
With the MBA Certificate in Consumer Analytics and Insights, our aim is to make sure that students feel comfortable with various types of data sources that they may encounter in their companies or that their competitors may be using.

When someone brings to them the results of a big data project, they are going to know and understand the terms that people using, be able to ask the relevant questions, and to identify if the analysis was done correctly.

They should not be afraid of data. They should be embracing the amount of uncertainty that having a ton of data can bring and the different types of tools that people are using to analyze that data. That is the biggest impact. They are not going to be scared of all of the data and analytics.
What do you like about teaching at the Georgetown McDonough School of Business?
We have access to many constituents, not only internationally but also even locally, such as companies that study the way that consumers make decisions and to policymakers that deal with consumer welfare, which is important. We have numerous large hotel chains such as Hilton, Marriott, and Choice Hotels that are located right here. Nestle is across the bridge. We have several analytics companies and marketing companies for nonprofits – all of that is right here.

If you are interested in any of these areas, there is no better place. Many of these companies have hired from campus over the years; and we, of course, have a fair amount of consulting companies that work for clients in the area. We are also recruiting companies/clients for the capstone project for the certificate.

There also is an emphasis at McDonough in understanding how to do things the right way – in a principled way. I think that is reflected in the way students think and act, and in the way that we teach.

Thank you so much Professor Blanchard for sharing your insights and experiences with our readers!
***

If you are looking for guidance on your Georgetown MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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Re: Expert advice for McDonough from Admissions Consultant blogs  [#permalink]

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The Washington D.C. setting of Georgetown University’s McDonough School of Business puts the school at the epicenter of public policy and international business. The program requires all students to participate in an international consulting project called the Global Business Experience, and Georgetown also has the Steers Global Real Estate Center and a new entrepreneurship initiative.

Along with the academic and career benefits of the school, Georgetown’s community is close-knit, intellectually curious and diverse. Shelly Heinrich, interim associate dean of admissions has announced that the new essay questions this year are designed to “give applicants the flexibility to distinguish themselves from a competitive applicant pool.” Additionally, she says that it’s important to Georgetown “that our students represent a diversity of backgrounds, experiences, cultures, and more.”

The new structure for the essays allows you to choose from several options for the first required essay. These questions are applicable for both the Full-time MBA and the Flex MBA.

Please select one of the following three essays to complete in 500 words or less and include the essay prompt and your first/last name at the top of your submission.

Essay Option One: It can be said that life begins outside your comfort zone. Describe a situation when you were asked to lead outside of your comfort zone. What leadership characteristics did you exemplify in this situation that allowed you to succeed?

Many leadership experts believe that stretch assignments are the best way to develop high potential employees, and the definition of a stretch assignment is something outside your comfort zone that you need to learn and develop to achieve. As you reflect upon some of your best leadership moments you may find that you were outside your comfort zone. If so, this is a great essay to demonstrate what you learned and developed in that process.

One of our clients found herself out of her comfort zone when her boss was on maternity leave and she was asked to cover the work. Suddenly she was responsible for answering questions and managing clients as the sole representative for the company, rather than always depending on her boss as a sounding board. She discovered that she really enjoyed making decisions and that she grew and learned as she needed to find her own answers to difficult questions.

When her boss returned from leave she was in a position to ask for a promotion and more responsibility. You may have faced a similar situation, whether planned or impromptu, and discovered that you had leadership skills ready to hone through this stretch assignment.

As you write this essay, include details and descriptions. Make sure you describe the situation as well as what you did, any hiccups in the plan, and what you learned about yourself and leading teams and projects.

Essay Option Two: “Failure is not something to be ashamed of, it’s something to be POWERED by. Failure is the high-octane fuel your life can run on. You’ve got to learn to make failure your fuel.” -Abby Wambach.

Describe a situation when failure has been your fuel. What was your failure (or when did you not succeed to your full potential), and how did you use this as motivation to move forward and be successful in a future situation?

If you are the kind of person who thrives in the face of adversity, this is the question for you to answer. This option provides an opportunity to reflect upon a moment in your life when things did not go smoothly. We all have pivotal moments in our lives, and often they felt like failures as they were occurring.

Perhaps you were asked to take on a project in a subject area you knew nothing about and it did not go well. Or you managed an employee who was more experienced than you, and did not respect your contribution. You might have joined a team that did not welcome your input. How did you take those professional challenges and use the failure to fuel you to eventual success? What tools did you use or develop to create success in a future situation?

If this question appeals to you it likely means you have the personality type that can turn a lemon into lemonade and thrives in the process. It will be helpful to demonstrate that mindset in this essay and show how you think. As you answer the question about how you used this experience to be successful in future situations, make sure you reflect a bit on your own development and what you learned in the process.

Essay Option Three: Your personal brand reflects your values and beliefs, and impacts your relationships and community. Describe the personal brand that you will bring to business school using examples or experiences that support how you’ve developed it. How do you believe your personal brand will strengthen the McDonough community? As you complete your MBA program, how do you hope to see your personal brand evolve through the transformative experience of business school?

Essay option three is a bit different from the prior two questions, which focused on a single situation from your past. This question draws from your entire background to understand more about how you see yourself and present yourself to the world.

Additionally, this question allows you to showcase what you understand about McDonough and why it is the right fit for you. If you have a strong sense of your personal brand and how that brand will develop at McDonough, this question is a good option for you.

As you describe yourself and your experiences, make sure you have a handful of vivid examples to support what you say about your brand. For example, if you say that you are a career matchmaker, have a few examples of a time when you uncovered the ideal job for your colleague or helped a friend create the perfect resume for her dream job.

If you are a world traveler, make sure you describe a few of your pivotal journeys. And as you think about your brand, what will you bring to McDonough and what will you learn and develop while you are attending the program?

Video Essay: We ask that you introduce yourself to your cohort in one minute or less. The Admissions Committee would like for you to appear in person during part of your video, and we strongly encourage you to speak outside of the experiences we can read on your resume. Use this video as an opportunity to bring life to your application. For more instructions, view our Video Essay Guide.

McDonough’s video essay guide specifically asks you to appear in the one-minute video and to address situations outside your resume. However, you will have unlimited time to record and edit this video (unlike a video interview). While you have been asked to show yourself in the video, you may add other elements aside from your talking head, including interviews with family and friends, photos or graphics and music.

One minute seems like a short amount of time, but consider that television commercials are generally 30 seconds, and you realize that a lot of information can fit into a one-minute video.

Like all interactive MBA admissions essays, the content is the most important aspect of this exercise. The admissions committee wants to get to know you and your dreams, background and personality. Think about personal stories that you did not describe in your resume, recommendations or your written essays. Perhaps you have a family story to tell, a hobby you are passionate about or a significant extracurricular responsibility.

This is also the ideal place to demonstrate your fit with Georgetown (unless you focused on option three of the previous required essays). Can you take your hobbies to school and share with your classmates? Will your background add to the diversity of the class? Or can you open doors for your classmates professionally? Always think about your own contributions to McDonough.

If you can demonstrate enthusiasm as you speak to the camera and add additional elements to the video it should be compelling to the admissions committee, but keep in mind that content is the most crucial part of this video.

Optional Essay: Please provide any information you would like to add to your application that you have not otherwise included. (500 words or fewer)

This is an entirely open-ended optional essay. Most optional essays ask for an explanation for a gap in employment, the lack of a current supervisor recommendation, or academic issues. If you do want to address any of those elements to your application this is the ideal place.

If you do not have anything to explain about your overall application you may want to use this space to highlight another aspect of your experience at work or in your extracurricular activities. Perhaps you have an amazing leadership experience you want to discuss. Or a learning experience that was not covered in essay one.

There is no obligation to use the space, however, so do not write an essay just to add more for the admissions committee to read. If you do use this space to elaborate on your application profile, do not recycle essays from other schools that ask specific and recognizable questions.

Re-Applicant Essay: Required for re-applicants. How have you strengthened your candidacy since your last application? We are particularly interested in hearing about how you have grown professionally and personally. (500 words or fewer)

Many candidates can write about a specific improvement since your last application like a promotion, improved GMAT, or increased responsibilities or experience. Georgetown is also interested in the less tangible improvements like a revised career goal, personal growth or increase in maturity. Make sure you are able to make the case that you are now ready for a McDonough MBA and that any new development has only strengthened your resolve.
***

If you are looking for guidance on your Georgetown MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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Re: Expert advice for McDonough from Admissions Consultant blogs  [#permalink]

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Georgetown University’s McDonough School of Business has announced it is adding greater flexibility to its part-time MBA with innovations in the use of technology, delivery of courses, and adjustable duration to ensure working professionals can better balance their career commitments with their personal commitments. The new Flex MBA is the evolution of the school’s Evening MBA. Applications are now open for the program, which will begin in the fall of 2019.

“At Georgetown, we value cura personalis, or care for the whole person. It’s important to us that students can concurrently gain an education, advance their careers, and remain connected to family and friends,” said Prashant Malaviya, senior associate dean for MBA programs.
Students Can Select the MBA Program Format that Works for Them
“There is more than one way to successfully deliver an MBA program. By adding flexibility to our MBA format while retaining our close-knit cohort community, high-quality education, and signature learning experiences, we ensure that our students co-create the program that is the right fit for them,” Malaviya added.

The new Flex MBA is a continuation of the school’s Evening MBA offering, which has been one of the nation’s premier part-time MBA programs since 2005. It will retain its commitment to a cohort format and an identical curriculum to the school’s highly ranked Full-time MBA, including the foundational Structure of Global Industries course in the opening term and the capstone Global Business Experience consulting project.

The program’s flexibility comes from three new features. First, the school is infusing innovations in the use of technology to adapt several electives into a hybrid format, with on-campus class sessions supplemented with virtual ones. These courses allow for less travel time to and from campus and provide a way for students who travel for work, have a long commute, or have other personal and professional obligations to continue to participate in their classes in a more flexible delivery method.

Second, the program will offer a more flexible schedule for delivery of its courses, with select electives now offered on Saturdays to ease students’ weekday commitments and commute time. There also will be more times during the course of the program when one- and two-week-long Intensive Learning Experience (ILE) courses are available to part-time students.

Third, while the traditional timeline to complete the program is three years, the program can now potentially be completed in as little as 28 months or as long as five years. For students who have completed prior graduate coursework, they can request approval to transfer up to 12 credit hours into the program to shorten the duration required to complete the degree.
Meeting MBA Student Lifestyle Needs
“Our new Flex MBA is a reflection of market research and feedback we’ve received from prospective students,” said Shelly Heinrich, interim associate dean for MBA Admissions. “The need for greater flexibility often comes from work responsibilities that vary in intensity through the year, impending military deployments or changes in duty station, the desire to complete a degree while balancing demands of raising a family, and budget constraints. The Flex MBA meets these needs so our students can focus on what’s most important to them.”
***

If you are looking for guidance on your Georgetown MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
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