Generalization: The more viewers a television show attracts, the greater the advertising revenue it generates.
Situation: Production costs for Starlight, the VNT network’s most popular weekly show, are very high and rising. The advertising revenue Starlight generates minus the show’s production costs is below average for VNT shows and is declining.
Judgment: VNT’s profits would be better protected by retaining Starlight than by replacing it with a show of average popularity and average production costs.
Which of the following, if true, provides the strongest reason for considering the judgment to be well founded?The correct answer to this Strengthen question will provide support for "the judgment." So, a key step in answering this question correctly is to identify the judgment.
Judgment: VNT’s profits would be better protected by retaining Starlight than by replacing it with a show of average popularity and average production costs. Also, other statements in the stimulus may provide useful information. So, noting what they say about the relationship between viewers and revenue and about the costs and revenue of Starlight is another key aspect of setting up to get this question correct.
A. The average profits of VNT shows have increased in each of the last three years.This general fact about VNT does not indicate that retaining Starlight specifically would be good for profits.
Eliminate.
B. Shows that occupy time slots immediately before and after a very popular show tend to have far more viewers than they otherwise would.This choice is interesting because of the fact stated at the beginning of the stimulus:
The more viewers a television show attracts, the greater the advertising revenue it generates.After all, if that's true and this choice is true, then the shows before and after Starlight, "the VNT network’s most popular weekly show," likely have more viewers than they would and therefore generate more advertising revenue than they would if Starlight did not appear between them.
So, this choice indicates that retaining Starlight would be good for profits because the presence of that popular show makes other shows more profitable.
Keep.
C. Starlight currently has the highest production costs of all VNT shows.The fact that Starlight has the highest production costs would not be a reason why retaining the show would be good for profits.
Eliminate.
D. Last year VNT lost money on a weekly show that was substantially similar to Starlight but was broadcast on a different day of the week than Starlight is.The fact that VNT lost money on a similar show is clearly not a reason why retaining Starlight would be good for profits.
Eliminate.
E. Starlight’s high production costs are a direct result of its format and content and cannot be reduced without fundamentally changing the show.The fact that the production costs cannot be reduced would not be a reason why retaining the show would be good for profits.
If anything, this choice does the opposite of what the correct answer must do by providing a reason to believe that retaining the show would not be good for profits.
Eliminate.
Correct answer: B