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18 Sep 2024, 09:40
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Dropdown 1: Campaign A
Dropdown 2: 5
A marketing agency ran five test advertising campaigns on behalf of a client for a period of 6 months. The ratio of Lifetime Value to Acquisition Cost is the primary metric used to gauge the success of a campaign.
[img]test125.png[/img]
From each drop-down menu, select the options that create the most accurate statement according to the information provided.
A family looking to incorporate two different food categories at the lowest cost, with each food having more than 20 grams of protein/ 100 grams of food, should include in their diet.
On the other hand, a family looking to incorporate two different food categories at the highest cost, with each food having at least 15 grams of protein / 100 grams of food, should include in the??????????
[img]test125.png[/img]
From each drop-down menu, select the options that create the most accurate statement according to the information provided.
A family looking to incorporate two different food categories at the lowest cost, with each food having more than 20 grams of protein/ 100 grams of food, should include in their diet.
On the other hand, a family looking to incorporate two different food categories at the highest cost, with each food having at least 15 grams of protein / 100 grams of food, should include in the??????????
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Official Answer
Dropdown 1: Campaign A
Dropdown 2: 5
18 Sep 2024, 09:40
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Official Solution:
Let's calculate the approximate ratio of Lifetime Value to Acquisition Cost for each of the campaigns.
Campaign A: ~100/20 = 5
Campaign B: ~160/60, no need to calculate as it is less than Campaign A
Campaign C: ~55/30, no need to calculate as it is less than Campaign A
Campaign D: ~325/100 = 3.25
Campaign E: 200/150, no need to calculate as it is less than Campaign A
Corrected answers: Dropdown 1: Campaign A; Dropdown 2: 5
Bunuel
Let's calculate the approximate ratio of Lifetime Value to Acquisition Cost for each of the campaigns.
Campaign A: ~100/20 = 5
Campaign B: ~160/60, no need to calculate as it is less than Campaign A
Campaign C: ~55/30, no need to calculate as it is less than Campaign A
Campaign D: ~325/100 = 3.25
Campaign E: 200/150, no need to calculate as it is less than Campaign A
Corrected answers: Dropdown 1: Campaign A; Dropdown 2: 5
