mikemcgarry
sakshamgmat
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
The Original sentence contains an idiomatic error - 'Aim to" The correct idiom here would be 'Aim at' and not 'aim to'.
According to SC rules, infinitive form (verb + to) is used to express intent.
Clearly aim to expresses intent.
Then why is Aim to an incorrect idiom and aim at right ?
Dear
sakshamgmat,
I'm happy to respond.
My friend, I don't know your source for what constitutes a right or wrong idiom, but I beg to differ.
The idiom "
aim at" is used for a physical situation, as when "
a shooter aims at a target." This is typically not used in more metaphorical contexts, say, in the discussion of goals.
If we are talking about the goal of an action, then we use
"aim of" + [gerund]. I would say:
To gain a competitive advantage, a well established credit card company launched a new program with the aim of simplifying online payments and increase customer loyalty.The
"aim" + [infinitive] structure used in the original sentence is suspect, not something that would be correct on the GMAT.
Here's a set of free
GMAT idiom flashcards.
Does all this make sense?
Mike
Hi Mike,
I don't remember the source but here's what I had compiled from that source.
1. To express intent, use (to + infinitive) over (for + Gerund)
Eg:
and create a special nongovernment for taking ABC
and create a special nongovernment to take ABC (Correct)
Consider a sentence like.
I am working hard and regularly solving questions to get a high score on the GMAT (looks good as it expresses intent)
I am working hard and regularly solving questions for getting a high score on the GMAT (looks wrong)
With this logic I chose
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
again aim expresses intent.
I understand it may be an idiom rule but I want to know the perspective and explanation from an expert like you.
If we are talking about the goal of an action, then we use
"aim of" + [gerund]. I would say:
To gain a competitive advantage, a well established credit card company launched a new program with the aim of simplifying online payments and increase customer loyalty.Here also To gain a competitive advantage is also the goal of an action.
So here why don't we use gerund here ?